About MacroHealth:
MacroHealth is a healthcare technology company that operates an intelligent marketplace platform purpose-built to bring transparency, control, and strategic intelligence to healthcare purchasing. The MacroHealth Marketplace Platform connects Payers — including health plans, third-party administrators, and brokers — with a curated ecosystem of Health Market Partners such as provider networks, specialty networks, pharmacy benefit managers, and payment integrity solutions.
Through data-driven tools for network optimization, provider search, price transparency, and performance analytics, MacroHealth helps Payer's design smarter benefit strategies, reduce total cost of care, and meet compliance requirements — all through a single point of integration.
Serving 300+ enterprise clients and 7.2 million members, MacroHealth delivers an average 6–8% reduction in total cost of care and a 4:1 return on investment. With offices in the U.S. and Canada, MacroHealth is a mission-driven company focused on making the healthcare ecosystem more connected, efficient, and transparent.
About the Role:
MacroHealth is looking for a Growth Marketing Manager to build and own the top-of-funnel motion that drives pipeline creation and acceleration. This is an individual contributor role for a go-getter who thinks like a growth engineer and strategist — not just executing campaigns, but architecting the AI-powered systems, programs, and workflows that power a scalable, data-driven marketing motion.
You will be the engine behind our demand generation and account-based marketing efforts, working closely with Sales, Account Management, and the broader Marketing team to build programs that fill the pipeline, accelerate deals, and establish MacroHealth as the go-to marketplace for payers.
This is a high-impact, high-visibility role at a company with strong market momentum, a differentiated marketplace platform, and a tight-knit team that moves fast.
What you'll own:
- Build and own MacroHealth's demand generation motion — designing multi-channel programs that drive qualified top-of-funnel activity and accelerate pipeline
- Lead the development and maturation of our account-based marketing program, evolving it to a scalable, insight-driven motion that generates and accelerates opportunities with high-priority accounts
- Think and act like a growth architect — designing the systems, workflows, and playbooks that make our marketing motion repeatable and scalable, not just executing one-off programs
- Partner with Sales to define target account lists, develop account intelligence, and build personalized engagement plays across email, content, digital advertising, and more
- Develop and manage integrated campaigns end-to-end (in partnership with our agency) — from strategy and messaging through execution, measurement, and optimization
- Build the content strategy and develop the content that powers your programs (on your own and/or in partnership with our agency) — including written assets, webinars, email sequences, and other formats that move buyers through the funnel
- Oversee our marketing agency relationship as it pertains to growth and campaigns, providing day-to-day direction to ensure effective campaign development, execution, and measurement with clear accountability and outcomes
- Contribute to event strategy — identifying and prioritizing conferences, trade shows, and hosted events as channels within the broader demand generation and ABM motion, and ensuring pre- and post-event programs are in place to maximize pipeline impact
- Champion the use of AI across the marketing function — actively experimenting with and implementing AI tools (including Claude and others) to transform how we create content, research audiences, personalize campaigns, and run day-to-day marketing operations
- Leverage our marketing automation platform and AI tools to accelerate processes like content creation, audience research, campaign personalization, and day-to-day marketing operations
- Own campaign and program performance: define KPIs, monitor results, report on pipeline influence and revenue attribution, and continuously optimize
- Influence the evolution of our martech stack — identifying tools, integrations, and workflows that strengthen our marketing infrastructure and scale our motion
- Support the development of customer marketing programs as the business scales
What We're Looking For:
We're looking for a marketing professional who combines strategic thinking with a builder's mindset and genuine passion for using AI to work differently. You don't wait for infrastructure to be handed to you — you create it. You're as comfortable in HubSpot building a nurture workflow as you are developing content or presenting pipeline metrics to Sales leadership.
Experience & Background:
- REQUIRED: 7–10 years of B2B marketing experience, with demonstrated expertise in both demand generation and account-based marketing
- REQUIRED: 3+ years healthcare industry experience; experience marketing to health plans, payers, or TPAs is a strong plus
- Proven track record building and scaling top-of-funnel programs that drive measurable pipelines and booking outcomes
- Experience managing a marketing agency relationship — directing external teams to build, execute, and measure programs with clear goals and accountability
- Hands-on experience with Marketo, HubSpot, Salesforce, and AI tools like Claude — you know these platforms and can work in them directly
- BA/BS degree in Marketing, Business, Communications, or a related field
Skills & Mindset:
- Growth engineer mentality — you build systems and programs, not just one-off campaigns. You think in workflows, feedback loops, and scalable playbooks
- AI-native and tool-forward — you've already rewired how you work around AI tools — using Claude and others not as novelties but as core parts of your workflow — and you actively bring that mindset to the teams around you
- Strong analytical skills — you're comfortable with campaign attribution, pipeline reporting, and making data-driven decisions
- Exceptional written communication skills — you can craft compelling copy and clearly articulate marketing strategy to cross-functional partners
- Collaborative and sales-aligned — you partner closely with Sales, understand the buyer's journey, and build programs with pipeline impact in mind
- Highly organized and self-directed — you manage multiple priorities without dropping the ball, and you thrive in a fast-paced, resource-constrained environment
Compensation:
- $150,000 - $165,000 USD annual base salary plus bonus, equity, 401k match, flexible PTO and medical/dental/vision insurance.
Why You Will Love Working Here:
- A people-first culture where your work directly shapes how employees experience the company.
- The opportunity to blend technology, compliance, and human connection.
- A mandate — not just permission — to experiment with and implement AI, with real influence over how we evolve our tools and ways of working.
- A chance to experiment with AI and automation to elevate efficiency and insight.
- Collaborative team that believes in continuous improvement.
- Direct impact on strategic growth and enterprise value creation.
- Executive-level visibility and influence.
- Opportunity to architect and build at scale.
- Competitive compensation package including base salary, bonus, equity, comprehensive benefits, and flexible work options.
- Mission-driven culture modernizing healthcare.
Our Comprehensive Values:
Guided by a shared vision, MacroHealth unites around a strong set of values our team embodies every day.
We Are One Team:
- We act as one team with our fellow MacroMates and customers
- We value humility, low ego, and collaboration
- We are All for One, One for All
Delivering on Our Promises:
- We do the right thing
- We do what we say we will do
- We do it with a sense of urgency and transparency
Macro Thinking:
- We challenge ourselves to think boldly, bigger, and into the future
- We lead with a growth mindset
- We act as a thought leader for the healthcare industry
MacroHealth is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
