Job Title: Social Media and Digital Communications Specialist
Department: Public Relations
Reports to: Director of Communications
FLSA Status: Exempt
Job Status: Full-time
Job Purpose: To assist the Public Relations Team in promoting Zoo Atlanta’s animal news, programs, conservation initiatives, business accomplishments, events, and mission to the public and key stakeholders through traditional and non-traditional communications; social and digital media programs; and social media monitoring. Supports Zoo Atlanta’s mission and communications objectives with creation of a variety of written content.
Essential Duties & Responsibilities
- Serves as an integral part of Zoo Atlanta’s social media/digital content teams by facilitating day-to-day management and content development for multiple Zoo Atlanta social media networks and other owned digital channels.
- Plans, manages, and maintains Editorial Content Calendars for Zoo Atlanta social media.
- Responsible for regularly capturing content and collaborating with Zoo Atlanta’s Animal Care Teams on content development.
- Responsible for developing and executing individual strategies for Zoo Atlanta’s social media networks and for maintaining a program of social media engagement.
- Regularly and proactively monitors Zoo Atlanta’s social media and other owned digital channels for trends, emerging themes, and matters of special interest or concern for the organization.
- Coordinates regular responses to social media messaging in collaboration with the Director of Communications.
- Serves in an editorial capacity and contributes content for the internal Zoo Atlanta employee e-newsletter.
- Collaborates with Education Team and Research Team on curating content for monthly Conservation Blogs and Animal Science Blogs for zooatlanta.org.
- Assists with providing support for posting web-based content on zooatlanta.org.
- Researches and identifies curated content for Zoo Atlanta’s digital properties; researches and applies trends and best practices in social media; researches trends in global wildlife conservation movements.
- Supports Zoo Atlanta communications objectives by creating written content, including but not limited to feature articles, blog posts, and select e-communications.
- Assists with implementation and execution of Public Relations Team-related special events, projects, and presentations.
- Develops and proactively maintains extensive working knowledge and continuing education of Zoo Atlanta’s animal collection, programs, products and offerings.
- Manages special projects as needed.
- Other duties as assigned.
- Must be willing to support Zoo Atlanta’s Vision, Mission and Values statement.
- Weekend/holiday and some evening work required.
Knowledge, Skills, and Abilities:
- Excellent written and verbal communication skills.
- Working knowledge of social and digital media and social media analytics.
- Ability to work on multiple projects concurrently while remaining deadline-and-detail oriented.
- Video editing and production skills are highly desirable.
- Strong research skills.
- Excellent customer service skills.
- Ability to remain flexible and be comfortable working in an intense, quick-changing environment.
- Must be a team player and possess the ability to work collaboratively with others.
Education:
- Bachelor’s degree in Communications, Public Relations, Digital Media or related field with minimum of three years of professional employment in one of these or related fields.
Application Requirements:
- Minimum three writing samples required upon application.
- Applicant-supplied examples of social media content or other digital content are desirable.
MISC: This job description is not intended to be all-inclusive. Therefore, the employee may be required to perform other reasonably related duties as assigned by the immediate supervisor or other management. The company reserves the right to revise or change job duties as business requirements dictate. It is mutually agreed that this job description does not constitute a written or implied contract of employment.
Zoo Atlanta is an EOE and provides a Smoke-free and Drug-free Work Environment
