About starpower:
starpower is a strategic, pop-culture-centric entertainment and influencer marketing agency that counsels and connects brands with entertainment, sport, music, fashion and beauty Talent, Influencers and Content. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers. starpower works with client across various industries, including but not limited to CPG, Health & Wellness, Financial Services and Beverage Alcohol/Spirits.
Job Summary:
starpower is seeking a Director to provide senior-level leadership and strategic counsel across culture, entertainment, and influencer marketing on behalf of Real Chemistry and starpower clients within the beverage alcohol and spirits category. This role will specifically support client work focused on the Hispanic American consumer audience.
The Director will serve as the lead owner across accounts and campaigns, overseeing talent procurement, influencer strategy, client relations, budgeting, and execution. This individual is highly self-sufficient and capable of managing integrated programs end-to-end with minimal oversight while leading small to mid-sized accounts independently.
The ideal candidate is a strategic thinker, skilled negotiator, and strong communicator who exercises sound judgment, thrives in fast-paced environments, and effectively leads teams and client relationships through all stages of a campaign lifecycle.
What You’ll Do
Account Leadership & Client Management
- Lead and manage client relationships across entertainment, culture, and influencer marketing initiatives.
- Support the development and execution of high-performing campaigns that meet and exceed client objectives.
- Manage entertainment, cultural, and influencer marketing campaigns across multiple accounts simultaneously.
- Lead client communications and actively participate in client meetings, presentations, and strategic discussions.
- Serve as a key contributor in business development opportunities, pitches, and client presentations.
- Oversee campaign execution from end to end, including talent identification, outreach, negotiation, legal approvals, execution, and measurement.
- Develop creative and culturally relevant campaign strategies that extend beyond traditional sponsored content.
- Build and maintain relationships with influencers, talent agencies, managers, publicists, and entertainment industry partners.
- Create and lead influencer or talent advisory boards where applicable.
- Maintain a strong understanding of client businesses, industry trends, and the evolving influencer landscape to provide strategic counsel and thought leadership.
Cross-Functional Collaboration
- Partner closely with account leads and all cross functional team leads to ensure workstreams are seamlessly integrated into larger campaigns.
- Collaborate cross-functionally with internal teams to drive cohesive and effective campaign execution.
- Manage expectations with senior leadership by presenting campaign results, strategic recommendations, and future roadmaps.
- Foster strong relationships with external partners, including talent agencies, managers, influencer platforms, and social media partners.
Leadership & Best Practices
- Lead and mentor high-performing team members, embedding influencer expertise into their professional development and elevating starpower’s strategic capabilities.
- Guide junior team members on influencer best practices, campaign execution, client management, and strategic thinking.
- Stay current on emerging platforms, cultural trends, influencer best practices, FTC guidelines, SAG requirements, and client-specific standards.
- Develop trend reporting and share insights internally and with clients.
- Facilitate internal trainings and education sessions focused on influencer marketing best practices and operational efficiencies.
- Lead high-performing teams throughout the full campaign lifecycle while fostering a collaborative and supportive work environment.
This position is a perfect fit for you if:
- Understand the importance of cultural nuance and authenticity when engaging Hispanic American audiences.
- Align with our company values: Best Together, Impact-Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I.”
- Are adaptable, resilient, and comfortable evolving alongside a growing business.
- Are proactive, resourceful, and highly strategic, with strong prioritization and problem-solving skills.
- Thrive in fast-paced environments and can manage multiple priorities under tight deadlines.
- Are a highly organized self-starter who can work independently with minimal oversight.
- Anticipate client needs and approach challenges with a solutions-oriented mindset.
- Are passionate about pop culture, entertainment, and influencer marketing.
What You Should Have:
- 8+ years of experience in client service, influencer marketing, entertainment marketing, and talent procurement.
- Proven experience developing and executing talent and influencer marketing strategies, including measurement and integrated campaign planning.
- Experience working within influencer marketing campaigns targeting Latino/Hispanic American consumers.
- Deep understanding of pop culture, entertainment, and cultural marketing trends.
- Strong relationships with talent agencies, managers, publicists, and influencers.
- Demonstrated experience negotiating talent agreements and managing campaign budgets.
- Familiarity with FTC guidelines, SAG requirements, and industry compliance standards.
- Strong written and verbal communication skills, including presentation development and client-facing communications.
- Proven leadership experience with exceptional relationship-building and team management skills.
- Strong project management capabilities and attention to detail.
- Experience integrating paid social media strategies into influencer and brand campaigns.
- Passion for and understanding of the Hispanic consumer landscape.
Plus:
- Fluent in Spanish to the level of being capable of conducting business negotiations with talent teams
Pay Range: $95,000 - $160,000
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.
