Real Chemistry is looking for an SVP, Brand Strategy to join our growing team!
21GRAMS, part of Real Chemistry, takes an innovative approach to advertising, and focusing on making healthcare more human. Not just in our work, but in the way we conduct business, approach client relationships, and treat each other. It’s a place where people subscribe to the adage, “Be good to each other, but hard on the work.” A place where people are not just in it for the paycheck, but to make a dent in the universe. Sound like you?
This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, Lambertville or San Francisco—or remotely within the US, depending on team and business needs.
As the SVP, you will be a key leader responsible for shaping and executing our brand strategy to drive growth and enhance brand equity. You will work closely with executive leadership, cross functional teams, and external partners to develop and implement comprehensive brand strategies that align with our business objectives and resonate with our target audience.
What you’ll do:
- Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
- Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
- Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
- Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns
- Design and facilitate workshops. Lead Tactical and Brand planning.
- Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
- Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
- Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning
This position is a perfect fit for you if:
- Our Company values – Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I” – really speak to you.
- You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
- You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
- You are highly organized self-starter, able to work independently and under tight deadlines.
What you should have:
- Bachelor’s degree in business administration, Marketing, or related field
- 10+ years of experience in Brand Strategy or related roles within an advertising agency, with a proven track record of developing and implementing successful brand strategies
- Strong leadership skills with the ability to inspire and motivate cross-functional teams
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making
- Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner
- Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously
Pay Range: $240,000-$280,000
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.
