At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Sr. Director, Integrated Marketing and Communications – HEYDUDE is responsible for shaping and delivering the marketing strategy for the HEYDUDE brand in the US across digital, wholesale, and retail channels. This role ensures a cohesive brand voice and strong connection between global brand strategy and market execution. Reporting to the GVP/Head of Marketing (HEYDUDE), this role is a key leader within the HEYDUDE Marketing team and works closely with cross functional partners including Product & Merchandising, Digital, Creative, Shared Services, and Regional Sales teams.
What You'll Do
- Lead the development and execution of marketing strategies in the US for the HEYDUDE brand that drive awareness, demand, and commercial results across channels and regions.
- Lead the departments of Social, Influencer, Talent, Integrated Marketing, and Media, assuring clear and aligned implementation of marketing tactics.
- Translate brand and business strategies into clear, actionable marketing plans and ensure alignment across brand, wholesale, retail, and digital touchpoints.
- Partner closely with the in house Creative team to deliver compelling marketing assets that align to brand strategy and drive awareness and conversion.
- Collaborate with regional and channel marketing partners to ensure local execution ladders up to global brand priorities and seasonal GTM plans.
- Work cross functionally with Product & Merchandising, Digital, Sales, to incorporate insights, calendar milestones, and performance data into marketing plans.
- Set KPIs and success metrics for integrated campaigns; monitor performance, share insights, and adjust strategies as needed.
- Manage budgets, processes, and timelines to ensure efficient execution while identifying opportunities to streamline operations and reduce friction.
- Lead, coach, and develop high performing marketing leaders and teams; foster a collaborative, inclusive, and growth oriented team culture.
What You'll Bring to the Table
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent relevant experience.
- 12+ years of progressive marketing experience, preferably within a global, multi‑channel consumer brand environment.
- 5+ years of people leadership experience, including managing managers or senior individual contributors.
- Strong experience in integrated marketing, including brand, wholesale, retail, and digital marketing.
- Proven ability to operate effectively in a highly matrixed, cross functional organization.
- Experience partnering with creative teams and managing external agency relationships.
- Solid understanding of digital marketing, including paid media, influencers, organic social, and performance based marketing.
- Strong business and financial acumen, with experience managing operating budgets and translating strategy into executional plans.
- Ability to analyze and synthesize consumer insights, performance data, and social analytics into actionable marketing strategies.
- Collaborative leadership style with strong communication skills and executive presence.
- Adaptability and comfort navigating ambiguity while driving results in a fast paced environment.
- Consumer centric mindset with a passion for brand building, innovation, and continuous improvement.
#heydude
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Director, Integrated Marketing and Communication
Salary or Pay Range: $222,000 - $232,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
