Chief Marketing Officer (CMO)
Reporting to: Chief Executive Officer
Location: Boston, MA (Hybrid) or Remote
Position Summary
Grand Circle Corporation (GCC) is the leader in international travel, adventure and discovery for Americans aged 50+. Headquartered in Boston, MA, and with more than 35 offices globally, more than two million Americans have traveled with our award-winning travel brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel.
We’re looking for a growth-oriented, data-driven Chief Marketing Officer (CMO) to lead and transform all aspects of the marketing organization, from the company’s data/AI-driven performance marketing engine to the future of this leading brand. The CMO will play a key role in driving revenue, providing best in class personalized customer experiences, defining how Grand Circle and its portfolio are viewed in the market and expanding our market reach through new customer acquisition. Reporting directly to the CEO, the CMO will serve on the Executive Team and play a pivotal role in GCC’s future success.
The CMO will be responsible for building, scaling and leading a high-performing marketing team and driving growth in a B2B2C environment. This executive will understand how to combine the art and science behind the marketing function, responsible for developing, implementing and leading performance marketing and brand marketing initiatives across digital and traditional marketing channels. The successful candidate will have a performance-oriented, data-driven mindset, with a track record of success driving transformation across a company’s marketing organization. This person will be a builder and an excellent cross-functional collaborator who is able to pivot between hands-on execution and high-level strategic conversations with stakeholders across all levels of a business.
Key Responsibilities
- Own and lead the comprehensive marketing organization across all marketing disciplines, enhancing existing capabilities while building new ones.
- Transform marketing into a proactive, data-driven, modern function aligned with overall business strategy.
- Drive the company’s digital evolution, optimizing eCommerce platforms and digital customer touchpoints to maximize engagement, conversion, and revenue.
- Oversee and scale performance marketing and digital programs across channels in partnership with sales.
- Leverage data, analytics, and personalization strategies to deliver seamless, high-performing customer experiences.
- Strengthen brand positioning and equity through integrated campaigns that build awareness, preference, and loyalty.
- Expand reach to new audiences while maintaining strong relationships with existing customers.
- Develop and scale customer acquisition strategies across paid media, SEO/SEM, social, influencer, and affiliate channels.
- Partner cross-functionally with product, sales, and operations to improve customer journeys, retention, and lifetime value.
- Ensure marketing technology investments drive measurable ROI and support scalable growth.
- Provide inspirational leadership, fostering alignment with company mission, vision, and strategic priorities.
- Recruit, develop, and mentor top talent while reinforcing a high-performance, collaborative culture.
Qualifications
- Strategic Marketing Leadership: 15+ years of marketing leadership experience with demonstrated success leading a comprehensive marketing organization for a multi-brand portfolio. Leverages best-in-class digital and traditional marketing tactics to support a business’s overarching strategy.
- Performance Marketing: Experience building and leading a modern performance marketing organization. Expertise across digital marketing, eCommerce optimization, paid search, paid social, SEO, variable marketing, acquisition marketing, MarTech & marketing analytics activities.
- Brand Evolution and Loyalty: A customer-obsessed marketer who shapes meaningful strategies to evolve a company’s brand and engage with a diverse consumer audience. Understands all aspects of the customer lifecycle and experience creating customer acquisition, upsell and cross-sell engines without sacrificing the loyalty of existing buyers.
- Growth and Transformation: Track record of success building, upleveling and scaling strategic marketing plans and teams that support growth and transformation. Works-cross functionally across an organization to introduce and optimize new, proactive marketing tactics
Total Rewards
The base salary range for this role is $350,000 – $450,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for short- and long-term incentive bonuses and first-class benefits, which include:
- Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
- Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.
- Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
- Your future, secured: 401(k) with company match, life insurance, and disability coverage
- Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.
- Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community
To learn more, please visit our websites at www.gct.com, www.oattravel.com and www.grandcirclefoundation.org.
