Performance Marketing Specialist (SEM)

VT Markets • Full-time • Singapore, Singapore • 1d ago

1. About Us
VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 480 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.

2. Your Role in VT Markets
As a Performance Marketing Specialist (SEM), you will be part of the Global Marketing COE based in Singapore, reporting to the Head of Digital Growth. In this role, you will focus on planning, executing, optimising, and scaling paid search campaigns across major media platforms, with a strong emphasis on Google Search / Google Ads, across multiple regional markets. You will be responsible for driving qualified traffic, improving conversion efficiency, and managing SEM campaigns under strict platform policies and regulatory constraints — playing a critical role in user acquisition for our trading platform.

3. Your Responsibilities

Plan, launch, manage, and optimise SEM campaigns for CFD trading products across major search platforms, especially Google Ads.
Own the full SEM campaign lifecycle, including keyword research, account structure, ad copy testing, landing page coordination, bid strategy, budget allocation, and performance optimisation.
Improve key acquisition metrics including CTR, CVR, CPA, CPL, FTD, deposit conversion, and ROI.
Develop SEM strategies for highly regulated financial products, taking into account platform policies, ad restrictions, regional compliance requirements, and account stability.
Monitor campaign performance on a daily basis and identify opportunities to improve traffic quality, conversion rate, and cost efficiency.
Work closely with compliance, product, creative, analytics, and operations teams to ensure campaigns are both performance-driven and policy-aware.
Analyse search terms, competitor activity, user intent, and market trends to continuously improve campaign coverage and efficiency.
Conduct A/B testing on ad copy, landing pages, keyword segmentation, bidding strategies, and audience signals.
Troubleshoot campaign delivery issues, ad disapprovals, policy restrictions, account limitations, and other media platform challenges.
Build regular performance reports and provide actionable insights to support business growth.

4. What Success Looks Like

SEM campaigns are strategically structured and consistently optimised across regions, with account stability maintained under platform policies and regulatory constraints.
Acquisition efficiency improves across key metrics — from click through to registration, KYC, deposit, and first trade — reflecting a scalable and performance-driven approach to user acquisition.
Regular performance reporting delivers clear, actionable insights that inform business decisions and support continued regional growth.

5. What Makes You a Great Fit

Job Experience & Education

At least 3 years of hands-on SEM / paid search experience, preferably in FinTech, online trading, CFD, forex, crypto, brokerage, payments, or other financial services.
Proven track record of managing SEM campaigns in regulated, restricted, or compliance-sensitive industries.
Experience running campaigns across multiple markets or regions.

Technical & Functional Skills

Strong experience with Google Ads, especially Search campaigns; experience with other major search platforms is a plus.
Strong understanding of keyword strategy, campaign structure, bidding models, quality score, ad relevance, landing page experience, and conversion tracking.
Familiarity with attribution and analytics tools such as AppsFlyer, GA4, Firebase, Google Tag Manager, or internal BI systems.

Soft Skills

Data-driven mindset with strong analytical skills and attention to detail.
Ability to diagnose and resolve SEM performance issues, including low impression volume, high CPC, low conversion rate, ad disapproval, and unstable campaign delivery.
Comfortable working in a fast-paced, performance-oriented environment with good communication skills and ability to collaborate with cross-functional teams.

6. What We Offer
As official partners of Newcastle United F.C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreneurship is incentivized and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualized roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

7. Your Journey After Applying