Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in (growth, performance, direct response, paid media, digital etc.) marketing.
Preferred qualifications:
- Experience growing subscription businesses either in business-to-business (B2B) or business-to-consumer (B2C) environment
- Experience in managing and optimizing paid media campaigns across multiple ad networks and channel types.
- Experience developing relationships and working collaboratively with multiple cross-functional partners in an organizational structure.
- Experience in creative production and direct response media best practices across various ad networks.
- Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.
- Understanding of media measurement methodologies (marketing mix modeling (MMM), multi-touch attribution (MTA), geo-test etc.) and incrementality measurement.
About the job:
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As the Performance Marketing Manager for Google Workspace, you will lead the paid digital marketing strategy for Japan and Asia Pacific (JAPAC) targeting SMBs and Enterprise businesses, and be an influential part of defining the global acquisition strategy. From determining appropriate audience segmentations, media plans, bid strategies, to developing media measurement plans and insight generation, you will help shape the marketing of Google Workspace and grow its loyal customer base.
You will work with a cross-functional team across Product Marketing, Customer Marketing, Product, Sales, Analytics, and global Centers of Excellence to align the digital marketing strategy with the evolving needs of the business. You will directly impact the growth of Google Workspace helping more businesses and solopreneurs transform the way they work.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities:
- Lead paid acquisition strategy for JAPAC to meet business objectives while partnering with other regional leads to share best practices globally.
- Partner with internal centers of excellence (Media Lab, Marketing Learning and Media Optimization (MLMO), Product Marketing Manager (PMM), Brand and Creative) and external agencies to launch and optimize high performing campaigns that deliver on our growth targets.
- Drive media learning and measurement agenda prioritizing tests that impact positive incremental business growth.
- Represent regional performance and market trends in executive reviews providing recommendations on how to optimize budget to meet business objectives. Oversee and support creative production and message testing in partnership with the brand team and social teams.
- Work effectively across time zones and attend occasional US/Asia Pacific (APAC) calls.
