About EllucianEllucian powers innovation for higher education, partnering with approximately 3,000 customers across 50 countries, serving more than 21 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving better student outcomes.
About the OpportunityEllucian is seeking a Marketing Campaign Manager to join our team, reporting to the Director of Campaign Strategy. In this role, you will be at the forefront of shaping how we engage with higher education institutions, driving integrated, multi-channel campaigns that support complex buyer journeys and influence key decision-makers. You’ll own campaign strategy and execution end-to-end—developing compelling, persona-driven programs across digital, events, email, and more—while ensuring alignment across messaging, channels, and business priorities. Your work will directly impact pipeline creation and acceleration, helping institutions discover and adopt solutions that advance student success.
This is a highly collaborative role where you’ll partner closely with Solutions Marketing, Digital, Field Marketing, Sales, and Marketing Operations to deliver measurable results. You’ll leverage data, insights, and modern marketing technologies—including AI-enabled tools—to continuously optimize campaign performance and scale impact. If you thrive in a fast-paced environment and enjoy blending strategy, storytelling, and analytics, this is a unique opportunity to play a key role in driving growth while making a meaningful difference in the ed-tech space.
Where You Will Make an Impact:
Integrated Campaign Strategy & Execution: Design and execute integrated, multi‑channel campaigns aligned to the higher‑education buyer journey. Ensure consistent messaging, strong CTAs, and a cohesive prospect experience across email, digital media, paid social, events (live/virtual), and direct mail.
Campaign Orchestration & Governance: Lead end‑to‑end campaign planning and orchestration across teams, channels, and timelines. Align dependencies, messaging, and follow‑up models to business priorities and complex buying groups.
Measurement, Attribution & Insights: Partner with Marketing Operations to ensure accurate attribution, funnel tracking (engagement → MQL → MOP), and data hygiene across Salesforce and Marketo. Use insights to inform scaling, and refinement.
Content & AI‑Enabled Scaling: Collaborate with Solutions Marketing, Corporate Strategy, and Digital to deploy persona‑aligned, compelling content. Leverage AI tools to accelerate content repurposing, campaign builds, performance analysis, and lifecycle extension.
Sales Enablement & Alignment: Enable Field Marketing, Sales, and SDR teams with clear positioning, target audiences, assets, and follow‑up guidance to convert engagement into pipeline.
Cross-functional Coordination: Coordinate effectively with cross-functional teams, including Solutions Marketing, Digital Marketing, Field Marketing, Sales, Sales Enablement, etc.
Experience: 5–7+ years of marketing experience, ideally in demand generation or campaign management, including 3+ years in SaaS, technology, or IT‑related industries. Proven ability to manage multiple concurrent campaigns in fast‑moving, ambiguous environments.
Technology Proficiency: Hands‑on experience with tools such as Salesforce, Marketo, Tableau, Monday.com, 6Sense, ChatGPT, or similar platforms.
- Comprehensive health coverage: medical, dental, and vision
- Flexible time off
- Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
- 401k w/ match & BrightPlan - to help you save for the future
- Parental Leave
- 5 charitable days to support the community that supports us
- Telemedicine
- Wellness
- Headspace Care (mental health)
- Wellbeats (virtual fitness classes)
- RethinkCare & Wellthy– caregiver support
- Diversity and inclusion programs which provide access to internal employee resource groups
- Employee referral bonuses to encourage the addition of great new people to the team
- We Foster a learning culture with:
- Education Assistance Program
- Professional development opportunities
- LinkedIn Learning
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