Hybrid | Reports to CMO | Hands-on + Strategic
Ship4wd is a tech-led global freight forwarder, redefining how SMBs trade globally through a digital, transparent platform. We’re building a seamless experience that connects sourcing and shipping and we’re looking for someone to own how we communicate it across the entire customer journey. We’re looking for a Content & Product Marketing Manager to lead content and messaging end-to-end across performance, product marketing, and brand. This is a hands-on role for someone who can think strategically and execute fast.
What You’ll Do
● Performance: Create and optimize content for paid campaigns (ads, landing pages,
video, email), A/B Test and performance optimization.
● Website & SEO: Own website content and drive SEO (landing pages, blogs, articles).
● Product Marketing: Define product messaging and positioning across audiences (ICPs)
and lifecycle stages.
● Product Marketing Lifecycle: Drive onboarding, activation, and engagement through
content messaging across Product, Pre-Sales, and Sales
● Funnel UX: Identify friction points and improve conversion o product funnel (onboarding,
UX, activation flows).
● Sales Enablement: Translate product capabilities into clear narratives and sales
materials.
● Social & Thought Leadership: Lead content initiatives and distribution across LinkedIn,
YouTube, Meta, Reddit (hands-on or via vendors).
Who You Are
Requirements
Who You Are
3-5 years of experience in content / growth / product marketing.Native or high-level
English, with excellent writing and communication skills.
● Strong content capabilities, combining creative thinking with a performance mindset.
● Hands-on and independent, with end-to-end ownership of execution
● Proactive and cross-functional, able to lead initiatives and drive processes and aligned
with business goals.
● Data-driven, able to analyze reports and funnel performance to generate actionable
insights.
● Experience working with AI tools / agents - advantage
● Experience with lifecycle marketing and funnel optimization - advantage
