What you'll do:
- Plan and activate digital campaigns on Spotify (Marquee, Showcase, Audio / Video / Display Ads) and TikTok (Ad Credit), ensuring correct setup and go‑live of all assets and campaigns
- Monitor and optimize campaign performance, with the goal of maximizing visibility, engagement and ROI through continuous target refinement
- Manage budgets operationally, with close control over the monthly delivery of Spotify / TikTok Ad Credit campaigns and campaigns dedicated to the Filtr brand
- Handle administrative activities and billing cycles, including the creation and tracking of Purchase Orders (POs) related to digital advertising activities across major platforms (Meta, TikTok, Google, Spotify, etc.)
- Reporting: analyze and produce periodic reports on campaign performance and the effectiveness of ADV investments
- Optimize tracking and data collection through the creation and management of dynamic links (Pre‑save and Multilink) to improve conversion tracking and retargeting activities
- Activate and manage podcast campaigns, from strategic planning to technical setup of direct campaigns (pre / mid / post roll) via the Megaphone platform
- Oversee programmatic activities managed by external partners (Spotify Audience Network, YouTube AdSense), ensuring alignment with campaign objectives
- Define and continuously refine listening targets by monitoring KPIs to increase content reach and engagement
- Analyze and report on podcast performance, both organic and paid
Who you are:
- You hold a University degree in Marketing/Communications/Economics
- You have a genuine passion for music
- You have strong confidence with data and Excel, including pivot tables and logical formulas for analysis and reporting
- You have basic knowledge of digital advertising, including how major platforms work (Meta, Google, TikTok, Spotify)
- You have basic understanding of tracking fundamentals, such as pixels, UTM parameters and dynamic links (pre‑save / multilink), aimed at optimizing retargeting strategies
- You speak and write English fluently
- [Nice to have]: Meta Blueprint, Google Ads or Spotify Advertising certifications. Knowledge of data visualization tools, especially Power BI.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
