Associate Design Director, Creative Technology

Crocs, Inc. • Full-time • Westminster, Colorado, United States • 3d ago

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

We are seeking an Associate Design Director, Creative Technology, to help shape the future of creative storytelling at Crocs. This role sits at the intersection of design, emerging technology, and brand expression. Part designer and part creative technologist, this leader will explore new ways of creating premium, culturally relevant content through AI-assisted design, generative tools, and evolving creative workflows.

Working closely with Creative, Brand, and Marketing leaders, this role will contribute directly to campaigns and brand storytelling while also helping evolve how creative work is made — prototyping new tools, experimenting with workflows, and guiding teams in modern approaches to content creation. We’re looking for a curious builder and creative explorer with strong design instincts and a portfolio that demonstrates experimentation with emerging technologies.

You’re curious about how creativity is evolving. You experiment with new tools before they become mainstream. Generative platforms, AI-assisted workflows, and emerging technologies are part of how you explore ideas — not because they’re trendy, but because they unlock new creative possibilities.

You think like both a designer and a builder. Craft matters to you, but so do the systems and tools that help great ideas come to life.

You enjoy prototyping, testing, and sharing what you learn. Sometimes that means designing a campaign asset. Sometimes it means inventing a new way for a team to create.

You’re inspired by culture, design, and the unexpected. At Crocs, we call that Wonderfully Unordinary.

What You'll Do

Creative Technology Leadership: Explore and apply emerging tools — including AI-assisted design and generative media — to expand how Crocs creates brand storytelling.
Design and Create: Contribute directly to the creation of premium brand content across campaigns, launches, and key brand moments.
Prototype the Future: Experiment with new creative formats, tools, and workflows to unlock new possibilities for storytelling and design.
Build Modern Creative Workflows: Develop creative pipelines that combine design craft, generative tools, and digital production techniques to accelerate experimentation.
Elevate Brand Expression: Ensure all work reflects Crocs’ visual voice while pushing for fresh, culturally relevant design.
Guide Teams in New Tools: Help designers and creative partners adopt emerging technologies and evolve how creative work is made.
Collaborate Across Teams: Partner with Creative Directors, Designers, Brand, Marketing, and Product teams to bring ideas to life across digital, social, retail, and experiential channels.
Champion Craft: Maintain high standards of design excellence across typography, composition, motion, and storytelling.
Partner with External Creators: Work with agencies, artists, and technologists to bring innovative ideas and collaborations to life.
Help Define What’s Next: Identify opportunities where emerging technologies can unlock new forms of storytelling for the Crocs brand.

What You'll Bring to the Table

Bachelor’s degree in Graphic Design, Communication Design, Digital Media, or related field.
At least 8+ years of experience in design, digital creativity, creative technology, or brand storytelling.
At least 3+ years of leadership experience.
Portfolio demonstrating innovative use of emerging creative tools, generative workflows, or experimental design approaches.
Proficiency in modern creative tools including Adobe Creative Suite and Figma, with experience exploring generative platforms.
Experience working with AI-assisted design tools and creative prompting frameworks.
Strong design craft with exceptional attention to typography, composition, layout, and visual storytelling.
Systems thinker with the ability to translate creative ideas into modern workflows and production pipelines.
Curious, experimental approach with a passion for exploring new creative tools and technologies.
Passion for culture, building, and the Crocs brand — with an instinct for work that feels expressive, authentic, and wonderfully unordinary.
Please include a portfolio demonstrating experimentation with emerging creative technologies, generative workflows, or AI-assisted design. If you’re excited about this role but your experience doesn’t perfectly match every qualification, we still encourage you to apply.

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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Associate Design Director, Creative Technology

Salary or Pay Range: $125,000 - $135,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate