Complex Marketing Manager

Omni Hotels & Resorts • Full-time • Atlanta, Georgia, United States • 4d ago

Omni Atlanta Hotel at Centennial Park

Luxurious comfort embraces pure style at the elegant, four-diamond Omni Hotel at Centennial Park. Located in the heart of downtown Atlanta within the bustling Centennial Park District, this luxury hotel treats you to views of the spectacular downtown skyline and picturesque Centennial Olympic Park. The Omni Atlanta Hotel at Centennial Park is connected to Philips Arena and the Georgia World Congress Center and is in close proximity to the Mercedes-Benz Stadium.

Associates enjoy a fun, dynamic and exciting work environment, comprehensive training, and mentoring, along with the pride that comes from working for a company with a reputation of exceptional service. We embody a culture of respect, gratitude, and empowerment. If you are a friendly, motivated person, with a passion to serve, the Omni Atlanta Hotel at Centennial Park may be your perfect match!

Overview:

The Omni Hotel at the Battery Atlanta and the Omni Hotel at Centennial Park will be positioned and supported by this role of coordinating day-to-day activities and awareness through all types of marketing channels.  This person will collaborate with the Omni Corporate PR and Marketing team on brand initiatives and act as a liaison with key partners in Atlanta. A passion for building long lasting relationships, the creation of unique events and meetings, relationship management, all things digital, strong writing skills, a collaborative spirit, and attention to detail will drive success in this position.

This position will have marketing responsibilities for both of Omni's Atlanta properties, Omni Hotel at Battery Atlanta and Omni Hotel at Centennial Park.

Responsibilities:

Drive local creative community awareness and build customer fan base who support and partner on happenings and programming

Lead driver for all partnerships creating a unique environment for vendors to showcase products and promotions. Especially through F&B

Create brand appropriate and social channel-specific content that draws the attention of the experience seeker and lifestyle enthusiast and generates word of mouth and positive PR traction.

Development and execution of promotions and packages that represent a unique lifestyle of luxury

Write blog posts, tweets, updates etc. and post on all appropriate social channels with the goal of increasing social traffic to OmniHotels.com.

Works with the sales team to drive revenue during need times through unique offerings and events

Create and Maintain content editorial calendar.

Coordinate ad placement and complete information for magazines, newspapers and any other publication as outlined in the marketing plan.

Work with corporate PR team as necessary or requested to assist them in promoting the Omni Hotel and supporthotel in PR events.

Maintain effective relationship with PR firm and partner to evaluate and leverage local and national opportunities to increase brand awareness.

Create, develop and retain relationships with local media representatives, photographers, and writers.

Active participation in industry, community and social organizations to increase Hotel's community visibility and enhance involvement perception.

Monitor and engage on various social media platforms, replying to comments, messages, inquiries, compliments and complaints in brand voice.

Act as a liaison in ordering all marketing and Sales related printing projects, such as brochure materials, posters, ads, direct mail pieces, invitations, promotional items, etc.

Coordinate all elements for new signage and in-room collateral (to include design, copy, photography and output).

Collaborate with multi-department contacts to gather and develop content.

Develop presentations/proposals/recaps as needed.

Provide advertising support for the purpose of generating incremental hotel revenues and local community visibility.

Proof and edit all collateral before processing print requests.

Manage social media sites for the hotel (i.e. Facebook and Instagram). Keep up with social media trends to PR the hotel.

Ensure hotel activity and associate accomplishments are brought to the attention of the corporate offices and mentioned in company publications.

Assist with communication management and message counseling in a crisis situation and act as a liaison for corporate executive team.

Ensure that listings in all directories and magazines are accurate and current.

Maintain current information on websites for hotel with ecommerce.

Evaluate advertising opportunities when appropriate.

Coordinate hotel reservations in conjunction with trade agreements and maintainrecord of complimentary stays.

Promptly respond to all media requests, provide accurate information, offer imagery and quotes when appropriate.

Act as point of contact for photography shoots. Coordinate shot schedule, block space and notify necessary departments.

Handle all billing for the required activities within the role.

Complete VIP welcome cards and amenity requests for all media and marketing related guests.

Maintain organized, neat and properly coded filing systems for all marketing, sales, and PR related files. Files must be current and chronological.

Generate purchase orders for all Sales and Marketing related items. DOM approval required before order is placed.

Qualifications:

Strong networker with natural flare for event planning and programming.

Connected to the local scene or strong knowledge of what is locally relevant.

Excellent written and verbal communication, grammar and editing skills.

Strong organizational skills and attention to detail.

Proficient in Microsoft Office Suite.

Basic image editing skills.

General understanding of HTML and digital environments

A bachelor’s degree in marketing, business or related field, with 2 – 3 years of related work experience or an equivalent combination of training, experience, and/or education.

Excellent working knowledge of all primary social channels including but not limited to Facebook, Twitter, Google+, Instagram, and Pinterest.

Knowledge of and experience with Hootsuite and/or Tweetdeck, Wordpress, and Google Analytics and native social channel analytical tools would be advantageous.

Aptitude and eagerness to understand Content Marketing, Social Media and Mobile in a brand environment.

Minimum of four years’ travel, lifestyle or brand marketing/PR experience.

A background in food, music, entertainment a plus

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster is available using the following link:

EEOC is the Law Poster.

Omni Hotels & Resorts does not discriminate on the basis of any protected category with respect to the payment of wages.

If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to: applicationassistance@omnihotels.com.