About the role:
Anthropic is seeking a Marketing Events Lead to build and execute our events strategy across Europe, Middle East, and Africa. As our first full-time events hire in the region, you'll establish Anthropic's presence through high-impact strategic programs that advance critical business relationships and support our mission of ensuring safe and beneficial AI development.
This role requires someone who can create world-class experiences, build scalable event programs from the ground up, and drive measurable business impact across diverse EMEA markets. You'll own the full spectrum of strategic events including Anthropic-hosted events, third-party event activations and field marketing programs. You'll work closely with sales leadership, the global field marketing team, and cross-functional partners to ensure events directly support revenue growth and strategic account advancement. Ideal candidates will have experience in both event management and field marketing.
Responsibilities:
- Develop and execute comprehensive event and field marketing strategies across EMEA, with primary focus on European markets
- Plan, manage, and execute a portfolio of strategic events and field marketing events including Anthropic-hosted tentpoles, executive roundtables, customer events, partner programs, and industry conferences
- Evaluate and select premium third-party events that align with business goals and create high-impact activation strategies
- Build scalable frameworks and processes for event programs from scratch in the region
- Manage regional resources, including building relationships with key partners, vendors, and industry organizations across EMEA, and partner closely with EMEA sales leadership to align on priorities
- Measure and report on program effectiveness including executive engagement, relationship advancement, pipeline impact, and ROI
- Collaborate with global Marketing Events team to ensure regional programs align with company-wide strategy while meeting local market needs
- Coordinate with Product Marketing to ensure consistent messaging and positioning in all regional programs
- Drive continuous improvement through post-event analysis and stakeholder feedback
You may be a good fit if you:
- Have 12+ years of B2B marketing experience with deep expertise in strategic event management and field marketing in EMEA markets, particularly Europe
- Bring hands-on experience leading event marketing strategy and execution in-house for a B2B software company, startup experience is strongly preferred.
- Are a proven self-starter who can build and run sophisticated programs with small teams in fast-paced startup environments, with the ability to thrive as the first dedicated hire in the region
- Have experience evaluating and activating at premium third-party events strategically, including hospitality management at high-end venues, sporting events, and cultural experiences
- Have strong project management skills with experience managing complex, multi-country programs simultaneously
- Possess exceptional budgeting and financial management capabilities with experience managing substantial field marketing budgets
- Have an understanding of SaaS sales cycles and enterprise B2B buying processes
- Demonstrate cultural awareness and ability to adapt strategies for diverse European markets
- Excel at cross-functional collaboration, particularly with sales teams
- Are comfortable with ambiguity and thrive in fast-paced, evolving environments
- Have strong analytical skills and data-driven approach to program optimization
Strong candidates may also have:
- Experience marketing AI/ML or complex technical products to enterprise customers
- Fluency in multiple European languages
- Understanding of EMEA regulatory and compliance requirements for marketing activities
- Experience working in high-growth technology companies
- Knowledge of account-based marketing (ABM) strategies and execution
- Previous experience as a first field marketing hire in a new region for a SaaS startup
Travel Requirements:
This role requires approximately 40-50% travel within EMEA for field events, customer engagements, and team management, with additional travel to Anthropic offices for alignment and planning sessions.
Deadline to apply: None. Applications will be reviewed on a rolling basis.
