About the role
As Partner Marketing Lead for EMEA, you will be the on-the-ground force that turns our partner ecosystem into a pipeline engine. You will own the design and execution of co-marketing programmes with our strategic partners — cloud providers, system integrators, resellers, and ISVs — across the region. This is a high-autonomy, high-accountability role built for a self-starter who thrives on fast execution, and measures success in qualified pipeline and the exceptional partner experience.
You will be embedded in partner relationships, working shoulder-to-shoulder with partner sales, alliance teams, and Anthropic's own GTM organisation to create moments that move deals forward and make our partners feel genuinely invested in Anthropic's success.
Responsibilities
Partner Event Strategy & Execution
-
Own the EMEA partner campaign calendar end-to-end: joint field events, executive briefings, partner summits, co-branded activations at tier-1 industry conferences, and bespoke partner roundtables
-
Design experiences that are intentional and commercially focused — every touchpoint should move a deal or deepen a strategic relationship
-
Operate with urgency; identify an opportunity, build the brief, secure resources, and execute — often within weeks, not quarters
Pipeline Generation & Commercial Accountability
-
Set clear pipeline targets for every programme in partnership with sales leadership and hold yourself accountable to them
-
Track and report on sourced and influenced pipeline, cost-per-opportunity, and partner engagement metrics — bring the data, tell the story, iterate fast
-
Work closely with regional field sales and partner sales teams to ensure marketing activity maps directly to open opportunities and whitespace accounts
Partner Experience & Relationship Management
-
Be the face of Anthropic marketing to EMEA partners — responsive, reliable, and genuinely invested in their success
-
Build and maintain co-marketing programmes that make partners excited to bring Anthropic into their deals and customer conversations
-
Gather partner feedback continuously and feed it back into product marketing, messaging, and content to sharpen our joint narrative
Cross-Functional Collaboration
-
Partner closely with EMEA Alliance Managers, Field Sales, and the global Partner Marketing team to align on priorities and avoid duplication
-
Coordinate with Product Marketing to ensure co-branded materials, solution briefs, and event content are crisp, current, and partner-ready
-
Serve as the connective tissue between partner-facing activity and Anthropic's broader EMEA GTM motion
Operational Excellence
-
Manage budgets with rigour — maximise partner co-invest, negotiate efficiently with vendors, and report on spend vs. return with transparency
-
Build scalable programme frameworks that can be replicated across partner tiers without requiring heavy central support
-
Maintain a clear view of the EMEA partner landscape and proactively identify new co-marketing opportunities before they're asked for
You may be a good fit if you
-
Have 5–8+ years of B2B technology field marketing or partner marketing experience, with clear ownership of pipeline targets
-
Have a demonstrated track record of designing and executing partner or channel marketing programmes that generated measurable commercial outcomes
-
Have experience working in a partner or channel ecosystem — you understand the dynamics of co-sell, co-market, and partner-led pipeline
-
Have exceptional project management skills; you ship on time, on budget, and without being chased
-
Are a strong communicator and relationship builder — equally comfortable presenting to a C-suite partner executive and collaborating with an SDR
-
Are based in or willing to relocate to London; ability to travel across EMEA as programmes require (estimated 25–30%)
-
Are fluent in English; additional European language a plus
Strong candidates may also
-
Have experience marketing within or alongside a major cloud ecosystem (AWS, Google Cloud, Microsoft Azure) or large SI/reseller network
-
Have familiarity with AI, developer tools, or enterprise software markets
-
Have start-up or high-growth company experience — comfortable building structure where little exists
-
Have proficiency with marketing operations tools (Salesforce, Marketo or HubSpot, event management platforms)
Role-specific policy: For this role, we expect all staff to be able to work from our London office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation. This role will also require significant travel, up to 40-50% of the time, including international travel to support regional executive events and activations.
Deadline to apply: None. Applications will be reviewed on a rolling basis.
