Overview:
Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Manager, Consumer Strategic Research and Insights!
This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary survey research, audience insights generation leveraging secondary databases, and omnichannel campaign evaluation, and be able to lead a team and manage projects from start to finish, as well as independently own programs.
Responsibilities:
- Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients
- Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth
- Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc.
- Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis
- Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients
- Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI
- Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client’s main questions/objectives and shapes future communications and marketing programming; Presentation of results to account team and client
- Serving as a specialist and advisor in research and analysis, to include:
- Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices
- Participating in or driving analytics projects and initiatives
- Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business
- Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business
- Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client.
Qualifications:
- 3 to 5 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary
- Strong orientation toward client service and teamwork
- Strong business acumen and understanding of the communications landscape
- Management experience
- The ability to work on multiple projects concurrently
- Excellent client management skills with the ability to communicate professionally and proactively
- A team mentality and desire to collaborate with co-workers across multiple geographies
- Strong statistical, writing, and public speaking/presentation skills
- Strong understanding original/primary quantitative research and different secondary databases, social/media listening tools, etc.
Expertise in any or all of the following:
- Website analytics tools such as Google Analytics, Adobe Analytics or Omniture
- Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons
- SEO/SEM analysis and relevant tools
- Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data
- Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.
The salary range for this position is $85,000 to $95,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #
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