Description

The Marketing Content Specialist is a hands-on, execution-focused role within the Marketing Team, responsible for creating and managing digital content across social media, email, and marketing campaigns.

This role is heavily focused on content creation, social media execution, and email support, with an emphasis on Canva design, short-form video, and fast-paced production.

While digital content is the primary focus, this position is a team-based role, where all Marketing members collaborate on planning calendars, campaigns, and ideas—while also supporting broader marketing needs such as signage, promotions, and in-store events.

This position is in-office in Minnetrista, with occasional travel to other store locations. (Waconia and Lonsdale MN).

Content Creation & Social Media

Create and schedule daily social media content (Facebook, Instagram, etc.)
Build visual assets using Canva for social, promotions, and campaigns
Capture and edit short-form video content (Reels, Stories, promotional clips)
Assist in developing engaging, on-brand captions and messaging
Be comfortable appearing on camera for promotional or social content

Email & Digital Content

Build and assist in execution of weekly email campaigns
Execute email setup using templates and layouts aligned with brand standards
Support content planning for promotions, events, and seasonal campaigns inconsistency with brand guidelines.

Marketing Team Collaboration

Actively participate in team planning sessions for marketing calendars and campaigns
Collaborate with team members to develop creative ideas and content opportunities
Support other team members’ projects and initiatives as needed

In-Store & Campaign Support

Assist with creation of in-store signage and marketing materials
Support execution of promotions, events, and seasonal campaigns
Travel to store locations to capture content and support marketing initiatives (ie: events such as Holiday Open Houses & filming department requests)
Respond to general marketing requests from stores and departments

Customer Engagement

Monitor and respond to social media comments and messages in brand voice
Escalate customer concerns when necessary
Help maintain a positive and engaging online presence

Other Responsibilities

Perform duties in a manner that protects and enhances the Mackenthun’s brand
Collaborate with store teams and leadership across all locations
Assist with events, promo

Benefits Summary for Full Time:

Medical, Dental, Vision
401k
Employer Paid Life Insurance
Long Term & Short Term Disability
Hospital, Critical Illness, Accident
Paid Vacation and Paid Holidays
Sick & Safe Time
Shift differentials for working Sundays & Holidays
10% discount at any Mackenthun’s locations
Referral bonuses
Dietitian services

Requirements

Education & Experience

Associate degree or equivalent experience
1–3 years experience in marketing, content creation, or social media
Experience with retail, grocery, or customer-facing brands is a plus

Required Skills (Non-Negotiables)

Strong Canva experience (daily design use)
Experience creating and editing short-form video content
Familiarity with social media platforms and scheduling tools
Basic experience with email marketing platforms (MailerLite or similar)
Ability to work in a fast-paced, high-volume content environment
Strong written and verbal communication skills

Key Strengths

Creative thinker with strong attention to detail
Ability to execute quickly while maintaining quality
Strong communication and collaboration skills
Comfortable working both independently and as part of a team
Organized and adaptable with shifting priorities

Nice to Have

Photography experience (product or lifestyle)
Basic Adobe skills (Premiere Pro, Photoshop, etc.)
Copywriting experience for short-form marketing content
Experience working with brand guidelines

Work Expectations

In-office role based in Minnetrista
Occasional travel to other stores (Waconia and Lonsdale MN)
Ability to support events, including occasional evenings or weekends

Mackenthun's Fine Foods - Minnetrista jobs

Marketing Content Specialist

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