Minimum qualifications:
- Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience.
- 6 years of experience in paid media management.
- Experience driving multi-channel projects as an individual contributor.
Preferred qualifications:
- 10 years of experience in B2B paid media management and lead generation.
- Experience with marketing automation (e.g., Marketo, HubSpot) and CRM (e.g., Salesforce) platforms.
- Deep expertise in B2B paid media strategy and major advertising platforms (e.g., Google Ads, YouTube).
- Demonstrated ability to effectively partner with and influence cross-functional teams, particularly creative, GTM and product marketing, to achieve common goals.
- Proven ability to grow in a fast-moving, high-growth environment, with a capacity to navigate ambiguity and manage competing priorities effectively.
About the job:
The Media Lab team is the Global Media Center of Excellence for Google Marketing, that oversees Media strategy, planning, buying, measurement, optimizations, governance, innovation and AI for Google's own marketing efforts. Essentially, the Media Lab aims to be an AI-powered marketing organization that drives growth for Google through effective and innovative media strategies and execution, with an emphasis on deeper AI integration, full-funnel marketing approaches, and optimizing the operational model with agency partners and in-housing initiatives.
As an Integrated Media Manager in the B2B Vertical, you will drive large-scale, complex media projects from inception to completion as a key individual contributor. You will be responsible for management of integrated media campaigns, from communications strategy development, investment planning, and campaign execution maximizing media revenue and impact through advanced measurement and insights.
In this role, you will act as the primary point of contact for paid media planning, ensuring strategies are scaled effectively across channels. You will demonstrate leadership and B2B media expertise by guiding the integration of multiple adjacent project timelines and ensuring that all stakeholders, agencies, and project managers work in unison to deliver against business objectives.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $141000 - $206000 (USD) + 15% bonus target + bonus + equity + benefits
Learn more about
benefits at Google.
Responsibilities:
- Lead the development and implementation of global communications strategies that drive media performance across Google Ads, social, programmatic display, video, and SEM.
- Take ownership of significant media budgets, ensuring optimal resource allocation to achieve B2B marketing objectives and MQL (Marketing-Qualified Lead) goals. Be responsible for budget reconciliation, performance forecasting, and reporting on campaign ROI at each stage of the funnel.
- Influence across teams with similar objectives to align resources and direction, acting as a primary point of contact for paid media.
- Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
- Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
