About THINKINK
THINKINK is a specialist communications agency that helps B2B technology companies withinthe aviation, loyalty, payments, retail, traveland sustainability sectorsbuild their media presence, increase their brand visibility and grow their business.With over two decades of experience across these interconnected industries, we createindustry-specific PR and communications strategies that position our clients as experts in their field through high-quality media coverage, content and conferences. We have a global footprint and client base across North America, the UK, Europe and Australia.
The role
We are looking for a Senior PR Account Manager & Media Relations Specialist with experience in independently managing multiple client accounts. This role involves working on a portfolio of 3-5 accounts across account management and media relations functions: executing clients’ PR and earned media strategies, communicating their stories to trade and business media, as well as industry influencers, managing content and other asset requirements, while ensuring all PR and content meets high editorial standards.
This is a permanent, full-time position for someone who enjoys working directly with multiple B2B brands to generate earned media opportunities and can consistently deliver results autonomously.
Important: This role is for an experienced account manager, not a coordinator or junior account executive looking for their next step.Applicants must have a minimum of 8 years of direct client-facing account management experience and be comfortable independently managing multiple client relationships, leading PR programs and being accountable for results.
Experience representing B2B aviation technology, payments technology and/or travel technology companies is a prerequisite. Candidates without direct experience in these sectors will not be considered.
Are we the right fit?
We’rea team of industry experts, problem-solvers and strategists who are well-versed in all aspects of B2B marketing communications,researchand PR. We are not a traditional agency with layers of hierarchy and management. We value people who can think independentlyand lead, beaccountableandcontributeideasand deliver results.
Because of our specialization, we need someone who understands the industries we serve and can quicklyidentifythe stories, trends and opportunities that matter to our clients and the media that cover them.
Does this sound like you?
You are a strong storyteller, communicator, writer and editor who is equally comfortable pitching editors and presenting ideas and recommendations to clients. You enjoy leading meetings and serving as a trusted advisor.
You are strategic and client-focused. You keep the bigger picture in view, align your work to measurable outcomes and always ask how your work supports a client's objectives.
You are adept at managing multiple timelines and competing prioritieswithout dropping anyballs. At the same time, youremaincalm under pressure and can adjust when priorities shift.
You are equally a team player and a self-starter, anddon’twait for instructions. You take ownership, identify solutions and move projects forward.
You are creative and analytical. You can develop compelling storylines while also interpreting PR and marketing performance data and explaining what it means for a client's business.
In this role, you will:
- Develop and execute PR strategies that span storytelling, pitching, media outreach, monitoring, and performance reporting
- Build andmaintainstrong relationships with editors, journalists, and industry influencers to regularly secure relevant coverage
- Lead day-to-day client management, serving as theprimarypoint of contact, managing scopes of work, and ensuring projects are delivered on timeandwithin scope
- Oversee campaign planning and execution, coordinating timelines, deliverables, and internal workflowsacross multiple accounts
- Collaborate closely with internal strategy, content, and creativecolleaguesto deliver integratedprograms that support client goals and uphold THINKINK’s standards
- Monitor industry trends and competitor activity,identifyingopportunities and insights that strengthen client positioning
- Contribute to account growth byidentifyingopportunities,anticipatingclient needs and demonstrating measurable value through your work
What success looks like
- Clients trust your counsel and see consistent, measurable results across media, messaging, and strategy
- Youare viewed as a trusted and knowledgeablestrategic partner who clients rely on for guidance and ideas
- The accounts you manage are healthy, organized and growing
- Your media relationships are active and productive, with journalists responding to your outreach and seeking your input
- The campaignsand programs you managegenerate outcomes that support client objectives
- You are recognized for your judgment,initiativeand ability to keep projects moving without unnecessary supervision
Qualifications
- Minimum 8 years of direct client-facing PR account management experience, including ownership of client relationships,PRstrategy development, programexecutionand media relations. At least4 years of PR-agency experience isrequired.
- Provenexperience andtrack recordofrepresentingB2B companies in at least two of these industries:aviation technology, paymenttechnologyor travel technology.This requirement is non-negotiable.
- Demonstratedtrack recorddelivering earned media coverage and achieving PR programobjectivesfor multiple clients simultaneously
- Agency experience managing multiple accounts with a high degree of independence
- Demonstrated success securing placements in business,technologyand trade publications
- Strong technology skills and experience using media relations, project management and collaboration tools such as Muck Rack, Meltwater, BuzzStream, Workfront, Workamajig or similar platforms
- Confidenceinpresenting strategies, recommendations and results to clients and leading client meetings.
- Strong project planning,organizationand workflow management skills
Whyyou’lllove it here
You’lljoina small but mighty group ofpassionatepeople whovaluecritical thinking,accountabilityand clear communication. Apart from working with atalented and supportive team,you willbenefitfrom:
- A fully remote work environment
- A flexible vacation and personal time policy
- Comprehensive health insurance, including vision and dental
- Access to national and international co-working spaces
- An annual contribution towardcontinuing education
