Lead Brand Marketing Sportswear, GC - Converse

Nike • Full-time • Shanghai, Shanghai, China • 4d ago

The Role

This is a pivotal role within the Converse China Brand Marketing team, responsible for leading the development and execution of annual and seasonal Sportswear initiatives that strengthen brand equity, drive consumer demand, and build meaningful connections with creators and communities.

The role partners closely with cross-functional teams to elevate brand building and ensure a multidimensional, relevant, and consistent brand voice through innovative and disruptive marketing approaches. This individual will lead key marketing initiatives and collaborate across merchandising, marketplace, and operations to develop consumer-centric concepts with strong local relevance.

In addition, the role translates brand and product priorities into integrated marketing strategies and execution plans through close collaboration with key marketing partners, ensuring strong delivery from concept through implementation. The position carries a strong product and sportswear marketing focus, partnering with product and marketplace teams to shape seasonal storytelling and support consumer-relevant assortments across digital and physical retail channels.

This role reports to the Brand Marketing Director.

Key Responsibilities

Lead seasonal brand plans from strategic development and planning through execution, ensuring delivery against brand equity objectives and business growth targets.

Partner with Global Brand Marketing and China cross-functional marketing teams to deliver brand priorities and uphold excellence in execution.

Drive strategic brand and product initiatives that advance the brand’s ambitions across both growth and protection priorities.

The Ideal Candidate

Education: Bachelor's degree in business or a related discipline.

Marketing expertise: Minimum of 8 years of experience in brand marketing across brand management, brand planning, and digital marketing.

Strong leadership capability, with the ability to lead go-to-market processes in partnership with communications, brand creative, influencer, digital, and retail marketing teams to deliver impactful annual and seasonal brand and product campaigns.

Creative acumen: Demonstrated ability to develop distinctive and disruptive creative work in close partnership with creative teams to build brand impact and differentiation.

Analytical and strategic capability: Strong understanding of consumer insights, segmentation, competitive intelligence, industry trends, and market dynamics. Ability to manage brand concept mapping, maintain visibility into forecasts and revenue performance, and evaluate the effectiveness of brand marketing initiatives.

Excellent interpersonal and written and verbal communication skills, with a proven ability to build strong relationships with internal and external stakeholders. Agile and adaptable, with the ability to lead through change and align teams around shared objectives.

Strong affinity for youth culture and sport, with a genuine passion for the Converse brand and products.

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