Job Description:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
The Senior Ad Operations Specialist is a strategic lead within the AdOps group, responsible for managing complex campaign portfolios and driving growth through proactive optimization. You will be responsible for the daily management of client campaigns and driving the strategic revenue growth for each account. A typical day will include: providing quality assurance, implementing campaigns, pulling campaign pacing reports, and reviewing the status of campaigns to optimize their performance. Additionally, you'll troubleshoot and resolve site and advertiser issues, requiring you to handle clients with grace and confidence while working closely with the account management team(s) and other internal departments.
Responsibilities: The Sr. Digital Operations Specialist is expected to understand site ad functionality, including knowledge of all ad products available on our properties. This individual will:
- Implement and manage digital and audio advertising campaigns, including direct and programmatic guarantee orders
- Monitor the delivery of the campaign from beginning to end and optimize as needed
- Design and execute strategic campaign roadmaps for high-value accounts
- Translate campaign data into actionable insights and strategic recommendations for internal stakeholders and external clients.
- Drives team meetings to deliver successful KPIs
- Applies their skilled background to help generate reporting and recommendations for tools to improve workflow efficiencies
- Performs proactive daily analysis and campaign optimization
- Interact with internal as well as external clients, including but not limited to coordination and consultation, to ensure a successful advertising campaign
- Coordinate with internal teams in QA’ing and launching custom campaigns and custom ad units
- Follow up with immediate action & provide concise, timely feedback within the deadlines established
- Demonstrates proven ability to manage high-stakes, multi-faceted projects independently in a timely manner
- Can solve troubleshooting/targeting issues, trafficking issues, and reconcile discrepancies with little to no assistance
- Serve as a primary escalation point for complex technical or campaign-related issues, providing solutions that protect revenue and client relationships."
Requirements:
- 4-8 years of online ad trafficking experience
- Ability to multitask and work efficiently within a high-paced, changing environment
- Knowledge of HTML, CSS, Flash, and JavaScript
- Experience ad serving tools and order management systems (i.e GAM, Operative, Megaphone, etc.)
- Strong organizational and time management skills
- Strong analytical and problem-solving skills
- Strong written and communication skills with the intent of interacting comfortably with both clients and other internal departments
- BA/BS preferred or experience in lieu thereof
Our Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical, Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at
talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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Business Area:
Dow Jones - Media Sales
Job Category:
Media
Union Status:
Union role
