Overview
We are seeking additional full-time temporary support for our Marketing team! This temporary Marketing & Communications Specialist-LTE will maintain continuity of core MarCom operations (social channel management, social content creation, eCommerce copywriting, monitoring and response) during a leave of absence and ensure that high-visibility initiatives stay on track.
Start: Mid-June (or ASAP)
End: End of September/Early October
Shift: 1st shift hours Monday-Friday
Candidates must live within 60 miles of Madison, WI and expect to be onsite a few times a month.
Responsibilities
Key responsibilities include:
Social Channel Management & Community Engagement
- Oversee day‑to‑day management of all social media channels, ensuring timely publishing, brand consistency, and platform‑specific optimization
- Monitor social conversations, customer feedback, and emerging trends; respond promptly to inquiries, comments, and issues to maintain a positive brand presence
- Collaborate with internal teams (Customer Service, Marketing, Product, Sales) to ensure accurate, aligned, and helpful responses across all channels
- Manage influencer partner collaborations
Content Creation for Social & Digital Platforms
- Write engaging, on‑brand content tailored for each social platform, campaign, and audience segment
- Develop content themes, messaging frameworks, and creative direction for ongoing initiatives
- Create compelling eCommerce product copyincluding titles, descriptions, features/benefits, and SEO‑optimized contentto support conversion and discoverability
- Support content needs for cross‑channel initiatives including email, web, and promotional campaigns
Campaign Planning & Cross‑Functional Coordination
- Build social‑first campaign messaging aligned with the marketing calendar and broader brand initiatives
- Coordinate scheduling, deployment, and cross‑channel amplification to ensure cohesive storytelling across social, web, and eCommerce
- Partner with creative, design, and product teams to ensure assets and messaging meet platform best practices and brand standards
- Collaborate with external partners (agencies, influencers, media) to extend reach and strengthen campaign performance
Analytics, Reporting & Optimization
- Track social performance metrics, customer engagement patterns, and content effectiveness using analytics tools
- Conduct competitive and trend analysis to inform content strategy and identify new opportunities
- Stay current on platform updates, emerging formats, and evolving best practices to continually refine social and eCommerce content strategies
Qualifications
Qualifications
- Associate’s or bachelor’s degree required
- Demonstrated experience managing marketing campaigns that engage, inform, and convert (email marketing experience preferred)
- Strong writing, editing, and verbal communication skills
- Analytical mindset with the ability to interpret data and optimize performance
- Highly organized, deadline‑driven, and able to manage multiple priorities
- Collaborative, adaptable, and positive team contributor
- Ability to quickly learn marketing tools and platforms (e.g., Meltwater)
- Be onsite in Madison 4-5 times per month
LinkedIn Tag
Claudine Baccheschi #LI-CB1
