$62,431.20 PER YEAR
GENERAL PURPOSE:
The purpose of this position is to communicate the Harmons story through the platforms our customers are already on, in a voice that feels as warm and local as the stores themselves. This role owns Harmons' organic social media presence: developing strategy, creating and scheduling content, managing the influencer program, and staying connected to what our customers are saying and sharing about us online. This position will work closely with the Marketing Campaign Coordinator to ensure social content aligns with the campaign calendar, and with the Creative team to bring each post to life visually. You're part strategist, part storyteller, and part community builder. You understand that great social content starts with a genuine love for food and the people who love it.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Develop and manage Harmons' organic social media strategy across all platforms, working from the campaign calendar and direction set by the VP of marketing
- Create, schedule, and publish engaging content that showcases Harmons' personality, supports sales and marketing goals, and maintains a consistent brand voice across every platform
- Manage the social media editorial calendar; coordinate asset requests with the Creative team through the Marketing Project Manager
- Write compelling copy that reflects the Harmons voice and resonates with each platform's format and audience
- Manage the Harmons influencer program — identifying partners, coordinating content creation, and measuring results against campaign goals
- Monitor and respond to customer comments, questions, and feedback across social channels in a timely, on-brand, and helpful way
- Export and compile monthly Sprout Social performance reports, track organic social metrics, and surface content insights and recommendations on a monthly basis
- Collaborate with the sales and store teams to create content that supports store-level priorities and reflects what's actually happening in our communities
- Partner with the Ecomm team to ensure social content supports digital channel activity, including product features and seasonal promotions
- Stay current on platform algorithm changes, emerging formats, and social media trends to keep Harmons' presence fresh and effective
- Champion the Harmons brand voice and visual identity across every social touchpoint; understand that associates are our first and most important audience
- Communicates openly and frequently with the VP of Marketing, Sales Directors, and Store Directors
- Completes assigned tasks efficiently and in a timely manner
- Sets a professional and positive example to others, and promotes positive change within the company
- Follows established departmental and store policies and procedures
- Assists as needed to ensure the success of the company as a whole
MARGINAL DUTIES & RESPONSIBILITIES:
Performs other job-related duties as assigned.
NATURE OF WORK CONTACTS:
- Consistent and daily interaction with associates
- Consistent and daily interaction with Marketing team, Sales team, and store leadership
- Consistent and daily interaction with influencer and vendor partners
TRAINING & QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Desired knowledge, skills, and abilities:
A high school diploma or GED required; 4-year degree in marketing, communication, journalism, or related field preferred; or any combination of education, experience, and training which provides the following knowledge, skills, and abilities:
- 2–3 years of social media management experience, preferably in retail, food, or consumer brands
- Deep knowledge of social media platforms (Instagram, Facebook, TikTok, Pinterest, YouTube) including their respective algorithms, content formats, and audience behaviors
- A genuine passion for food, local community, and visual storytelling
- Experience with Sprout Social or a comparable social media management and analytics tool
- Strong copywriting skills with the ability to adapt voice, tone, and format across platforms while staying unmistakably Harmons
- Experience with photo and video capture and basic editing (Adobe Lightroom, Photoshop, or equivalent)
- Experience managing an influencer program or creator partnerships
- Ability to manage a content calendar and keep multiple campaigns moving simultaneously
- Must possess integrity, a positive attitude, be mission-driven, and be self-directed with a demonstrated passion for Harmons’ mission
- Commitment to working collaboratively in a supportive team environment
- Ability to interpret policies and procedures
- Excellent organization and planning skills
- Must possess solid communication skills, including verbal and listening skills in order to effectively and efficiently communicate with diverse groups of people
- Ability to appropriately and professionally handle conflict
- Must possess the ability to accept constructive review and be accountable for one’s own success as well as the success of your team
- Required to make logical, significant decisions using general, recognized analytical skills and techniques
- Continually strives to be product minded, customer minded, personnel minded, detailed, forward focused, and consistent
- Flexibility to work evenings, weekends, and holidays as needed to support campaign and social media goals
We are proud to be an equal opportunity employer and celebrate our employees' differences including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Diversity makes us better.
