This role is for one of our clients
Company Name: Talent Evo
Industry: Staffing and Recruiting
Seniority level: Associate level
Experience: 3+ yrs
Location: Mumbai
Job Type: full-time
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₹5,00,000 - ₹10,00,000 a year
We are looking for a creative and results-driven Social Media & Digital MarketingStrategist who can take complete ownership of our digital presence and brand growth. This role requires a strong balance of strategy, aesthetics, content direction, and performance understanding. The ideal candidate should have a strong visual sense, deep understanding of content Trends, and the ability to lead and manage a creative team including designers, video editors, and content creators.
Key Responsibilities
Develop and execute social media and digital marketing strategies aligned with business goals.
Drive brand growth across platforms such as Instagram, LinkedIn, YouTube, and emerging channels.
Translate business objectives into impactful campaigns and content plans.
Lead content planning with a focus on reels, videos, trend-based content, and storytelling.
Create direction for scripts, captions, hooks, and campaign messaging.
Ensure strong visual aesthetics and brand consistency across all platforms.
Execute and manage Meta Ads (Facebook & Instagram) campaigns.
Monitor campaign performance and recommend improvements based on insights.
Analyze social media insights and campaign performance metrics.
Optimize social media profiles for better discoverability and engagement.
Lead and manage a creative team of 5–6 members including designers, video editors, and content creators.
Coordinate with internal teams for smooth execution of campaigns and launches.
Oversee community engagement and maintain an active and loyal audience.
Who You Are
3–5+ years of experience in social media and digital marketing.
Strong understanding of social media trends, algorithms, and content strategy.
Working knowledge of Meta Ads and analytics tools.
Excellent aesthetics and visual storytelling sense.
Experience writing scripts, captions, and campaign concepts.
Strong leadership and execution capabilities.
Ability to manage and mentor a creative team.
Experience in wellness, lifestyle, beauty, or D2C brands is a strong plus.
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