This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Product Marketing in Italy.
Are you a strategic storyteller with a passion for shaping how innovative technology reaches global markets? This leadership role offers the opportunity to define product positioning, drive go-to-market excellence, and influence category leadership in a rapidly evolving SaaS environment. Working at the intersection of Product, Sales, and Marketing, you will play a critical role in translating complex platform capabilities into compelling narratives that resonate with enterprise and mid-market audiences. You'll lead high-impact product launches, strengthen market intelligence initiatives, and help shape long-term growth strategies. This is an exciting opportunity to make a measurable impact within a collaborative, remote-first organization that values innovation, ownership, and continuous learning.
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Accountabilities
- Own and evolve product positioning, messaging, and go-to-market strategies, ensuring clear differentiation and strong market resonance across target customer segments.
- Lead the planning, execution, and measurement of major product launches, coordinating closely with Product, Sales, and Marketing teams to maximize adoption and commercial impact.
- Develop and maintain ideal customer profiles, buyer personas, and competitive intelligence programs to strengthen market understanding and inform strategic decisions.
- Create, manage, and continuously improve sales enablement materials, including presentations, battle cards, one-pagers, competitive comparisons, and objection-handling resources.
- Partner with cross-functional stakeholders to define industry narratives, support thought leadership initiatives, and reinforce category positioning.
- Manage relationships with industry analysts and contribute to analyst engagement strategies that enhance market visibility and recognition.
- Collaborate closely with content and brand teams to ensure consistent product storytelling across all marketing channels and customer touchpoints.
- Serve as a strategic advisor to product and commercial leadership, providing market insights, customer perspectives, and recommendations that influence business growth.
Requirements
- Extensive experience in senior product marketing roles within a B2B SaaS environment.
- Proven success developing product positioning, messaging frameworks, and go-to-market strategies for complex software products.
- Demonstrated experience leading end-to-end product launches, from strategic planning through execution and performance analysis.
- Strong understanding of enterprise and mid-market buying journeys, including multi-stakeholder decision-making processes.
- Excellent written, verbal, and presentation skills, with the ability to communicate effectively to both technical and business audiences.
- Experience marketing platform-based products serving multiple use cases and diverse buyer personas, including technical stakeholders such as developers and technology leaders.
- Strong competitive intelligence expertise and the ability to translate market insights into actionable sales and marketing strategies.
- Proven ability to build trusted partnerships with Product, Sales, Marketing, and executive leadership teams.
- Strategic mindset combined with strong execution skills and a results-oriented approach.
- Experience managing analyst relations, product marketing teams, or working within localization, AI, content technology, or related markets is considered an advantage.
- Familiarity with analyst firms and market evaluation programs is a plus.
Benefits
- Competitive salary package.
- Employee stock option program.
- Fully remote work environment.
- Flexible working hours supporting work-life balance.
- Flexible vacation policy.
- Co-working space budget.
- Home office setup allowance for equipment and ergonomic needs.
- Learning and development budget for professional growth.
- Comprehensive health insurance coverage.
- Wellness allowance supporting physical and mental well-being.
- Collaborative startup culture with regular team retreats and social events.
- Inclusive workplace committed to diversity, equity, and equal opportunities.
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How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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