Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.
We are seeking a new member to join our e-Commerce team. Are you ready to be part of something amazing?
Role Overview
The Digital Advertising Manager is responsible for driving revenue growth and advertising effectiveness across Maxwood's portfolio of ecommerce brands. This role leads campaign strategy, execution, reporting, and optimization across Google, Microsoft, Meta, Shopping, and other digital advertising channels.
This is a high-impact position within a fast-growing organization where the right person can make a measurable difference in revenue, return on ad spend, and overall marketing performance.
Responsibilities
Plan, develop, and execute comprehensive paid media strategies across Google Ads, Microsoft Ads, Google Shopping, Meta (Facebook & Instagram), and other digital advertising channels
Manage and optimize advertising campaigns to ensure performance remains within established KPI targets
Monitor campaign performance and provide structured daily, weekly, and monthly reporting through automated dashboards and trackers
Conduct A/B testing across ad creative, audience targeting, and bidding strategies to maximize performance
Perform ongoing account analysis and identify opportunities for optimization and growth
Create actionable recommendations based on campaign data and performance trends
Partner with Brand Managers to understand business objectives and implement advertising solutions that support company goals
Coordinate with team members managing marketplace advertising channels such as Amazon and Wayfair to ensure alignment across platforms
Ensure campaigns and creative assets are deployed consistently across multiple channels
Develop media mix recommendations and assist with advertising budget allocation decisions
Maintain a strong understanding of advertising technologies, emerging platforms, and industry best practices
Support special projects and additional business initiatives as needed
What Success Looks Like
Increased revenue and return on ad spend across paid channels
Consistent campaign performance within target KPI ranges
Data-driven optimization and continuous performance improvements
Accurate reporting and actionable business insights
Effective collaboration across Ecommerce, Brand, and Marketplace teams
Strategic budget allocation that maximizes advertising effectiveness
Requirements
4+ years of experience in ecommerce advertising management
Minimum 2 years of hands-on experience with:
Google Ads and Microsoft Ads (Search & Shopping)
Meta (Facebook & Instagram) campaign management
A/B testing and campaign optimization
Strong understanding of digital marketing technologies, audience targeting, attribution, website analytics, and media tracking tools
Demonstrated success optimizing campaign structure, bidding strategies, and advertising performance
Strong analytical skills including data manipulation and campaign performance analysis
Ability to evaluate click-through rate, conversion performance, spend efficiency, and creative effectiveness
Google Ads Certification preferred
Google Analytics Certification preferred
Excellent written and verbal communication skills
Agency experience is a plus
Core Competencies
Highly self-motivated and data-driven
Strong organizational and analytical skills
Collaborative and team-oriented
Comfortable managing multiple priorities in a fast-paced environment
Adaptable and solution-focused
Professional and confident communicator
Flexible and able to work effectively with a variety of personalities
Benefits
Work Location
Charleston, SC (Daniel Island Headquarters)
