At Texas Children’s, we are committed to advancing hope, healing and healthier futures for children and families. The Social Media Manager plays a critical role in bringing our mission and brand to life across digital platforms through strategic storytelling, community engagement and innovative content development.
This role is responsible for executing Texas Children’s social media strategy, managing day-to-day social media operations, overseeing content creation and fostering meaningful engagement with our audiences. The Manager will collaborate closely with internal stakeholders across Marketing, Public Affairs and clinical teams to ensure consistent messaging, strengthen online communities and support enterprise reputation management efforts.
Essential Duties and Responsibilities
- Social Media Strategy Execution & Channel Management
- Lead and execute social media strategies aligned with enterprise goals for brand awareness, engagement and reputation.
- Manage daily operations across social media platforms including Facebook, Instagram, LinkedIn and other emerging channels.
- Ensure consistency in voice, tone and visual identity across all digital platforms.
- Develop and publish engaging, audience-focused content across social media channels.
- Partner with internal teams to identify and share compelling stories featuring patients, clinicians, researchers and community impact initiatives.
- Collaborate with creative teams to develop video, photography and graphic assets.
- Ensure all content aligns with brand standards and maintains a high level of editorial quality.
- Manage audience engagement across social channels in a timely, professional and empathetic manner.
- Lead social listening efforts to monitor sentiment, identify trends and uncover actionable insights.
- Recommend solutions for sensitive issues and partner with Public Affairs on appropriate responses.
- Develop campaigns aligned with organizational priorities, awareness initiatives and key events.
- Provide real-time social media support for events, announcements and activations.
- Monitor and report on social media performance metrics including engagement, reach and audience growth.
- Use analytics and insights to optimize content strategy, timing and platform performance.
- May supervise or mentor junior team members, interns and agency partners.
- Collaborate with Marketing, Public Affairs and clinical teams to align messaging and communication priorities.
Knowledge, Skills & Abilities
- Exceptional writing, editing and storytelling skills.
- Strong leadership and team mentorship abilities.
- Knowledge of social listening, audience engagement and community management best practices.
- Experience with social media management, publishing and analytics tools.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Knowledge and experience leveraging AI tools and technologies in communications and content development.
- Strong interpersonal, organizational and communication skills.
Qualifications
- Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, Public Relations or a related field required.
- Minimum of six (6) years of experience in social media or digital communications required.
- Minimum of two (2) years of formal leadership experience required.
Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S. News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.
Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Tower for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston; and Texas Children’s Hospital North Austin, the new state-of-the-art facility providing world-class pediatric and maternal care to Austin and Central Texas families. We have also created Texas Children’s Health Plan, the nation’s first HMO focused on children; Texas Children’s Pediatrics, the largest pediatric primary care network in the country; Texas Children’s Urgent Care clinics that specialize in after-hours care tailored specifically for children; and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.
To join our community of 15,000+ dedicated team members, visit texaschildrenspeople.org for career opportunities.
Texas Children’s is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.
