Location: Hybrid - minimum fortnightly presence in London
Salary: From £40,000 per annum
Level: Senior Executive - this role sits below our Manager position
About the Role
We are looking for a Senior Digital Media Executive to join our central SMG media team, working across Boots’ first-party data proposition (A360). This is for a fixed-term contract, lasting for 6-9 months. In this role, you will take ownership of paid social campaigns end to end, activating, optimising, and driving performance through first-party data while collaborating closely with planning, insights, and client teams to deliver measurable impact.
If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.
Why SMG?
At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams.
Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here.
We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.
We’re proud to be ranked the #1 Best Marketing and Media Agency and to have received World-Class accreditation from Best Companies.
£1,800 yearly wellbeing fund (on top of your salary!)
Free Headspace subscription
4 extra Wellbeing Days off per year
4pm finishes every Friday
Flexible and hybrid working
Explore all our benefits here
Are We What You’re Looking For?
We move fast, adapt quickly, and like to challenge each other. We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team.
This isn’t for everyone, but if you thrive in this environment, we’d love to meet you!
A Little Bit About You
You’ll bring:
Experience in paid social media buying
Hands-on experience with platforms such as Meta, Pinterest, and TikTok (preferred)
Strong understanding of lower funnel performance campaigns including CPA, ROAS, and ROI
Familiarity with digital performance metrics and campaign reporting
Intermediate Excel skills
Strong analytical mindset with excellent attention to detail
Ability to manage multiple priorities in a fast-paced environment
Experience in FMCG, retail, or media environments (preferred)
Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.
What You’ll Be Doing
Your days will be dynamic. You might find yourself:
Owning end to end campaign activation, including setup, pacing, optimisation, and reporting
Building and managing paid social campaigns using first-party data
Troubleshooting campaigns and implementing tracking, audience pushes, and optimisations
Monitoring performance and identifying opportunities to improve efficiency and results
Collaborating with planning, insights, and client teams on campaign strategy and execution
Supporting campaign reporting, including mid-campaign updates and post-campaign analysis
Assisting with campaign planning decisions across audiences, platforms, and ad tech
Attending client calls and presenting performance insights where needed
Exploring new platforms, partnerships, and innovation opportunities
Supporting wider team initiatives and staying up to date with industry trends
Our Values:
Stay honest. Stay hungry. Stay foolish. Have fun.
Explore what that means to us here
Useful Links Before You Apply:
Still Curious?
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