Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- 6 years of experience in Product Marketing, Social Media Strategy, or Digital Advertising
- Experience turning technical product concepts into social content.
Preferred qualifications:
- Understanding of social platforms, including social media platforms and YouTube, with a deep knowledge of targeting, bidding strategies, and performance measurement.
- Ability to develop and execute successful social strategies that have a direct and measurable impact on the business.
- Ability to grow in a fast-paced environment and pivot strategies based on breaking news or industry shifts.
- Excellent analytical skills with the ability to define and track key business metrics, analyze data, and translate insights into actionable strategies.
About the job:
As the Product Marketing Manager of Social Growth, you will be a critical driver of business growth for Google Ads. You will be responsible for developing and executing a sophisticated social media strategy that amplifies most successful content, targets key decision-makers at the world's largest brands and agencies, and generates a predictable pipeline of high-quality leads for sales teams. You will own the social go-to-market execution and will be responsible for optimizing campaigns for maximum business impact. You will require a data-driven and analytical leader with a deep understanding of paid social platforms, a passion for performance marketing, and a proven ability to build and scale lead generation programs that deliver measurable results.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about
benefits at Google.
Responsibilities:
- Lead end-to-end social media strategy for Google Ads across social media platforms, YouTube and emerging platforms, partnering with cross-functional teams to create "social-first" launch moments for new AI-powered features and advertising tools.
- Monitor industry trends and community sentiment by engaging with digital marketers and influencers to build brand loyalty and address user feedback in real-time.
- Collaborate with creatives and agencies to produce social-first video, infographics, and thought-leadership assets that drive the engagement.
- Partner with paid media teams to build and scale a paid social lead generation engine that creates a predictable pipeline for sales teams, with a focus on upsell and cross-sell opportunities with existing customers.
- Optimize key performance indicators, social-reach and engagement by leveraging social listening tools and platform analytics to iterate on content.
