Web & Email Marketing Manager – Marketing and Communications
Salary: Commensurate
with experience
Benefits: The University offers generous benefits including paid
time off (holidays, holy days and vacation), employer matching contributions to
the retirement plan, and tuition benefits for employees and their eligible dependents.
Learn more and explore benefits at www.duq.edu/benefits
Location: Marketing and Communications
Position Status: Full-time
Hours: Varied
Position Number: 438518/10-1174
FLSA Status: Exempt
POSITION SUMMARY:
The Web & Email Marketing Manager helps to ensure proper execution of the
design and standards set out by the Sr. Director, with DMC leadership. The role
collaborates with campus content editors to deliver a
prospective-student–focused web experience and serves as the primary resource
for internal (non-recruitment) email marketing, including best practices,
training, and support. The position requires independent judgment,
problem-solving, and cross-campus collaboration to advise partners, manage
issues, and respond to evolving needs.
DUTIES
AND RESPONSIBILITIES:
Manages day-to-day design, navigation, and content operations for the
University’s public website, intranet/portal, email marketing platform,
University app and other online communications (e.g., event registration and
RSVP forms). Assists campus content managers with navigation, design, content
structure and technical issues to ensure a seamless and user-centered
experience.
Is
the subject matter expert on predominantly internal email marketing. Develops
training and manages Campaign Monitor accounts and templates; collaborates with
campus partners to develop and send emails.
Collaborates with DMC colleagues and
CTS on online marketing initiatives, web applications, portal and intranet
development, tracking and back-end support to meet strategic marketing goals.
Establishes
and enforces Duquesne email governance including templates, appearance and styles.
Creates, updates,
and optimizes web pages and content for university departments and
institutional initiatives; establishes and enforces web templates, styles and
appearance standards.
Other
Duties as Assigned - Perform additional tasks as requested by the Senior
Director/ Web Services and Digital Accessibility or other leadership to support
departmental and institutional goals.
REQUIREMENTS:
Minimum qualifications:
Bachelor’s degree from an accredited educational institution in digital
communications, marketing or related field.
One to three
years of experience in website management and production, including creating,
testing, implementing and troubleshooting web tools.
Strong project
management, organizational, communication and client-service skills, with the
ability to work both independently and collaboratively.
Knowledge of
current web development and design practices, including accessibility
standards.
Knowledge of
email marketing platforms and best practices.
Experience with
content management systems; higher education experience preferred.
Note: Web
developers and managers often can be self-taught or develop skills while in
other roles.
Portfolio and project proofs can be a good substitute for formal
education.
Preferred qualifications:
Master’s degree Web
design, digital communications, marketing, administrative systems, or related
field from
an accredited educational institution.
5-8
years of work-related experience.
GA4-Demonstrates proficiency in analyzing website
traffic and user behavior using Google Analytics, enabling data-driven
decision-making and performance optimization within 1 year of hire.
Experience developing and applying brand
standards in a web environment.
Experience with Campaign Monitor (or similar
platform) email marketing.
Experience with Modern Campus (or similar)
CMS, knowledge of HTML and API integration a plus.
Knowledge of digital accessibility standards.
Alternatively,
the successful candidate may possess any equivalent combination of experience
and training, which provides the knowledge, skills and abilities required to
perform the essential job functions. This includes, but is not limited to, the
following:
Professional
Competencies;
Excellent
communication skills;
Problem
solving aptitude;
Collegial
and collaborative attitude;
Ability to
organize, prioritize and manage multiple timelines with short-, medium- and
long-term deadlines.
A User
Experience orientation;
A high
degree of independent judgement on issues related to the University’s brand and
flexibility.
Ability to
train, coach/counsel and inspect work of 100+ content managers across campus.
Digital
& Technical Expertise;
Excellent
understanding of web and electronic communication trends, best practices and
analytics.
Familiarity
with SEO and SEM best practices;
Ability and
interest in continuing education in digital marketing (accessibility, AI/Bots,
personalization, etc.)
Fluency with
HTML/ CSS, Adobe Creative Suite, video and rich media implementation and Google
Analytics or similar tools.
Basic
knowledge of JavaScript, WordPress, PHP, HTML5, jQuery.
Ability to
establish and maintain effective working relationships with the University
Community.
Ability and willingness to contribute actively to the mission of the University
and to respect the Spiritan Catholic identity of Duquesne University. The
mission is implemented through a commitment to academic excellence, a spirit of
service, moral and spiritual values, sensitivity to world concerns, and an
ecumenical campus community.
APPLICATION
INSTRUCTIONS:
Applicants are asked to submit a cover letter, resume, and contact information
for three professional references.
Duquesne
University was founded in 1878 by its sponsoring religious community, the
Congregation of the Holy Spirit. Duquesne University is Catholic in
mission and ecumenical in spirit. Motivated by its Catholic identity,
Duquesne values equality of opportunity both as an educational institution and
as an employer.
