Location: Fully Onsite
Salary: £45,000–£58,000
Role Overview
Banana Moon is a growing UK childcare franchise with nurseries across the country and an ambitious plan to expand. We’re looking for a hands-on, commercially minded Head of Marketing to lead our marketing function — someone who can develop the strategy, build the campaigns, and equip our franchisees to win families in their local communities.
This is a standalone role within our Franchise Operations team, reporting to the Franchise Operations Director and connecting into the wider US-based TLE marketing group. You’ll work with significant autonomy and have direct impact on enquiry volumes, centre occupancy, and network growth.
Key Responsibilities
- Develop and execute marketing plans and campaigns designed to generate enquiries and increase enrolment across the franchise network, using a mix of digital, local, and community channels.
- Manage the Banana Moon brand identity across all marketing activity, ensuring consistent messaging, visual standards, and tone across the network.
- Create practical, ready-to-use marketing toolkits and local activation plans that franchisees can implement at centre level to drive enquiries and community engagement.
- Support new centre openings with tailored launch marketing plans, and provide targeted marketing support to underperforming centres to improve enrolment.
- Optimise the parent enquiry journey from first touchpoint through to enrolment, working with the Franchise Operations team to strengthen follow-up processes and conversion.
- Deliver marketing guidance and training to franchisees and centre managers, building their confidence and capability in local marketing activity.
- Develop strategies to improve family retention, increase referrals, and strengthen parent engagement across the network.
- Track and report on marketing performance – including enquiry volumes, conversion rates, enrolment trends, and campaign ROI – using data to continuously improve activity and resource allocation.
- Collaborate with the US-based marketing team to share best practice, align on brand strategy, and leverage group-wide resources where appropriate.
- Report to the Franchise Operations Director on marketing activity, performance, and priorities across the network.
- Degree in Marketing, Business, Communications or equivalent professional experience. CIM qualification desirable.
- Right to work in the United Kingdom.
- Willingness to travel occasionally to Banana Moon centres across the network.
- Enhanced DBS check required prior to appointment (childcare environment).
Experience
- 5+ years in marketing, with at least 2 years owning campaigns or marketing plans end-to-end.
- Proven track record of multi-channel campaigns that generate measurable enquiry and growth results, ideally in a consumer-facing or family-focused brand.
- Experience working in a franchise, multi-site, or licensed network is a plus — but a natural ability to enable non-marketing people to execute local marketing matters just as much.
- Comfortable with brand management across multiple touchpoints or locations.
- Data-savvy: able to set KPIs, read the numbers, and make clear recommendations.
Digital & Technical
- Meta Ads (Facebook & Instagram) — hands-on, able to build, run, and optimise campaigns independently.
- SEO and Google Analytics (GA4) — proficient, not just familiar.
- CRM and email marketing platforms (Mailchimp, HubSpot, Klaviyo, or similar).
- Familiarity with local listings/reputation tools such as Yext or Birdeye is desirable.
You'll Bring
- Self-directed and well-organised — you manage your workload and hit your deadlines without needing to be managed.
- A clear, confident communicator who can translate marketing into plain language for franchisees, centre managers, and senior leaders.
- Commercial awareness: You think about occupancy and revenue, not just click-through rates.
Why Join Us
Banana Moon is a well-loved UK childcare brand with over 50 franchised nurseries and a reputation for quality, community, and warmth. As part of The Learning Experience family, we are backed by one of the largest early years education providers in North America — which means career growth, transatlantic exposure, and the chance to build something meaningful as our UK footprint expands.
- Competitive salary — in line with experience and market rate
- 28 days annual leave including Bank Holidays
- Auto-enrolment pension scheme
- Childcare fee discount at Banana Moon and TLE centres
- Genuine career development opportunity as the UK business grows
- A collaborative, people-first culture with strong US and UK leadership support
