Execute & manage programmatic campaigns that are placed across premium demand-side platforms to deliver on our dedication to best-in-class solutions that provide client-obsessed results. This role serves as a hands-on programmatic expert, ensuring that monthly campaigns are set up & optimized with excellence. You are naturally detail-oriented, nimble, curious, collaborative, autonomous, a clear communicator, and love data.
In short, under the leadership of the Programmatic Manager and within the context of the programmatic team, manage campaigns that delight clients, run more efficiently, solve challenges, and create magical experiences.
Campaign Execution
Manage budgets for assigned programmatic accounts
Build and launch monthly campaigns on demand-side platforms with consistency and a high degree of technical accuracy
Execute innovative campaign strategies at scale across clients
Data & Optimization
Deliver clear business outcome and campaign efficiency performance insights
Translate programmatic campaign and campaign results in digestible, informative, and irresistible ways for account management and clients
Use reporting and data to supercharge and inform meaningful full-funnel outcome optimizations
Continuously test audiences, creative, and bidding strategies to improve performance
Proactively self-educate on new programmatic opportunities (targeting, features, trends, etc.) to develop career growth and identify untapped potential for current campaigns.
Collaboration & Team Support
Work collaboratively with the programmatic team to update products/campaigns, launch new products/campaigns, and deliver on team initiatives
Partner with sales teams to champion the power of programmatic advertising through trustworthy and informative support ticket responses
Communicate kindly and refreshingly internally and externally
Qualifications
Works effectively across teams and communicates clearly with both technical and non-technical audiences.
Basic to intermediate understanding of programmatic; exposure to additional is a plus
Basic to intermediate understanding of digital advertising metrics and campaign KPIs
Comfortable with analytics, spreadsheets, and data
Ability to manage multiple tasks and deadlines in a fast-paced, deadline-driven environment
Strong writing skills; able to clearly summarize campaign performance and recommendations for diverse audiences
Experience & Education: 2-year technical degree — 4-year degree+
Preferred Experience: agency experience
What We Offer
15 days of PTO
9 Paid Holidays
1 day off for your birthday
401k plan
Community Work Environment
Hybrid work opportunities
Free snacks and drinks
Great Health Insurance plan - Dental / Vision/ Life Insurance / Accident Insurance
Supervisory Responsibility
This position has no supervisory responsibilities
Working Conditions
Programmatic Advertising Specialists are seated for 6-8 hours per day, performing constant motions such as typing and using other computer equipment. Certain situations may require bending, squatting, or lifting objects that do not exceed more than 25lbs.
