Marketing Manager - Content (12-month Fixed term contract) Marketing Manager - Content (12-month Fixed term contract)

ANZ Banking Group Limited • Contract • Auckland, Auckland, New Zealand • 1d ago

Ko Mātou – About Us

Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

Mō te tūranga - About the role

The Marketing Manager – Content leads strategic content initiatives to support brand objectives within the Brand & Advertising function. The role ensures a consistent, high-quality approach to content across the Marketing Centre of Excellence and all segments, spanning key channels such as social, video, and web.

With a strong customer focus, the role ensures that content is purposeful and aligned to brand standards while helping improve customers’ financial wellbeing. By delivering clear, relevant, and impactful messaging, the position drives meaningful engagement and positive customer outcomes.

Role Type: 12-month Secondment/Fixed term
Role Location:Auckland
Work Hours:Standard 37.5hrs, Monday to Friday

Ka aha tō rā e kite ai? - What will your day look like

You will be responsible for:

Ensuring content marketing strategies and communication initiatives are developed efficiently & effectively, meet defined objectives, and delivered to the agreed methodology for the brand and advertising discipline
Insight development – ensuring a strong sense of customer insight to inform content strategies and topic development
Production effectiveness – implementing cost effective and innovative video production models across a range of media – including producing content in-house
Channel effectiveness – designing strategies based on optimal channel mix across owned and paid media, including social channels, authenticated paid advertising, owned and web environments.
High quality output – producing compelling creative and well managed campaigns and programmes that deliver business results
Continuous improvement – using ‘measure what matters’ and sound test & learn methodology to improve and optimise content performance
Establishing & maintaining positive collaborative working relationships across marketing COE and other business stakeholders
Risk management – ensure all financial, reputational, and operational risks are effectively managed

What will you bring?

To thrive and excel in this role, you should ideally possess the following:

4+ years’ experience in content marketing, ideally within a complex or regulated organisation (but not compulsory)
Demonstrated content marketing expertise, including best-practice content development - particularly within the social and video content space
Strong social media marketing knowledge, with experience across social platforms (TikTok, Meta, YouTube particularly)
Strong brand and advertising capability, including creative development and an understanding of media planning
Creative nous, with a proven ability to ideate, brief and shape compelling social content concepts, that are fit for platform
Experience working with video production agencies, managing end-to-end content production from brief through to delivery
Ability to balance creative ambition with commercial, brand, and compliance requirements
Insight development, an inquisitive mindset and ability to identify and develop insights into initiatives
Ability to manage multiple projects and prioritise workload and capacity to deliver on agreed tasks on time
Excellent interpersonal and communication skills to build positive collaborative relationships with mid-senior level stakeholders
Sound judgement, strong problem solving and analytical and numerical skills.
Excellent attention to detail, and a desire to produce work of a high quality.

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

Tō aramahi ki ANZ - Your Career at ANZ

There's something special about being part of ANZ, you're part of a work whānau striving towards a common purpose: shaping a world where communities thrive. Our teams do this by helping people make the most of what they have, to transform ideas, hard work and ambition into reality.

Career development means different things to different people. It may simply mean developing a skill, broadening your experience by moving sideways or stretching yourself by moving to a different business. How you manage and develop your career is up to you. That's why we're committed to helping you do this by providing you with the support, tools and resources you need to take the next big step in your career, towards even bigger things with us in the future.

Kua wātea te katoa ki te tono. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability or access requirements, let us know how we can provide you with additional support.