Who We Are:
We are a fast-growing AI-robotics startup that automates logistics and production processes
with innovative hardware and software solutions. Our proprietary AI controls robots to make
picking more efficient. To further expand our market position, we seek a Marketing Director
(m/f/d) who will oversee all marketing activities—from strategy and execution to
performance analysis—and who will eventually establish and grow our marketing team.
Overview:
We are looking for a dynamic marketing leader to drive our brand and market presence. In
this role, you'll develop and implement a comprehensive marketing strategy to boost brand
awareness and market share, while maintaining and evolving our corporate design and
messaging across all channels. You’ll plan, execute, and optimize online campaigns—
including SEO, SEA, social media, and email marketing—to generate leads and increase
conversions, closely monitoring key performance indicators to refine strategies. Additionally,
you will create and manage targeted content such as white papers, blog posts, and
newsletters, and orchestrate PR activities and event appearances to further establish our
brand. Collaborating with Sales, you’ll support lead generation and enhance lead scoring and nurturing processes. In the medium term, you'll build and lead a high-performing marketing team, manage external agencies, and oversee the marketing budget, preparing regular reports and presentations to ensure efficient resource allocation and clear communication with management.
Your Responsibilities:
Marketing Strategy & Branding
ABM & Campaign Development
Plan, execute, and optimize targeted account-based marketing campaigns across multiple channels.
Develop personalized outreach strategies to engage key accounts, support the sales pipeline, and drive conversion.
Track campaign performance, derive insights, and report outcomes to management.
Content & Communication
Create and manage target-group-specific content (white papers, blog posts, social media posts, newsletters) in collaboration with internal experts.
Plan and execute PR activities, press releases, and event appearances to further establish our brand.
Lead Management & Collaboration with Sales
Building & Leading the Marketing Team
In the medium term, build a high-performing marketing team (e.g., content marketing
specialist, performance marketing manager).
Coach and develop team members, and manage external agencies and service providers.
Reporting & Budget Responsibility
Prepare regular reports and presentations on marketing activities, key performance metrics, and budget use.
Oversee the marketing budget to ensure efficient allocation of resources.
Qualifications:
What We Offer
Wellpass (gym membership)
Free meals at the workplace
Flexible working hours
Option to work from home
An innovative product and a highly motivated team in a forward-looking market
Plenty of room for initiative, quick decision-making processes, and the opportunity to build a marketing team
Competitive compensation and excellent career development opportunities
