Marketing Specialist

Securian Financial • Full-time • Saint Paul, Minnesota, United States • 1d ago

Summary:

We are looking for a talented marketing professional who is a self-starter to support marketing initiatives for our employee benefits business. In this role, you will take ownership of executing and managing integrated marketing campaigns for large employers and their employees, driving awareness, education, and enrollment of life and voluntary products. Strong execution is at the core of this position — you will be responsible for managing detailed timelines, ensuring on-time delivery of marketing tactics, and maintaining clear, proactive communication with internal partners and cross-functional teams to keep work moving forward. You'll need to effectively balance and prioritize competing demands across a dynamic book of clients, ensuring deadlines are met, and work is delivered with quality and consistency. You'll work across teams, tools, and mediums and data to deliver marketing that influences employee behavior during the different phases of the product lifecycle. Throughout it all, you'll be supported by a collaborative, integrated team of fellow marketers who are passionate about the work and care deeply for the customers and clients served.

Responsibilities include but are not limited to:

Marketing Execution and Delivery

Execute a high volume of marketing tactics for employer clients, managing the delivery of work that drives awareness, enrollment, and employee engagement in supplemental health and life products, ensuring all deliverables are on time,accurate, and meet quality standards.

Follow established marketing plans and strategies to bring campaigns to life,applyingcritical thinking toidentifynext steps and keep work moving forward in alignment with client goals and timelines.

Quickly learn and become proficient in key tools such as Workfront, compliance software, and Salesforce Marketing Cloud to support the efficient development, routing, and delivery of marketing materials.

Timeline and Project Management

Create, manage, andmaintaindetailed project timelines for assigned marketing deliverables, proactively communicating status, dependencies, and potential risks to ensure on-time delivery across clients.

Independently manage recurring tasks and smaller projects,demonstratingstrong organizational skills and accountability for meeting deadlines while coordinating with fellow marketers on larger initiatives.

Contribute to initiatives that advance marketing innovation, effectiveness, and efficiency, ensuring deliverables are completed on schedule and aligned to broader team priorities.

Communication and Relationship Building

Maintain clear, proactive, and consistent communication withleader, team,accountmanagersand cross-functional partners to ensure alignment on priorities, deliverables, and client expectations, engaging fellow marketers to support strategic direction.

Prepare materials for client meetings, capture action items, and follow through on next steps,inpartnership with senior marketers andaccount managers.

Build andmaintainstrong working relationships with internal partners to foster collaboration and ensure seamless execution across the marketing lifecycle.

Product Knowledge and Content Development

Develop foundational product knowledge of Securian products and solutions to accuratelyrepresentproduct details in marketing materials and support compelling messaging.

Obtain a life and health insurance license within six months ofhire andmaintainit throughout the duration of the role.

Contribute to the development of marketing collateral for employees of large employers,leveraginggrowing product knowledge and marketing acumen to deliver effective content with input from senior marketers.

Measurement and Reporting

Track and report on marketing results by monitoring key performance indicators aligned to employee product participation andutilization.

Translate campaign data into insights that inform future marketing decisions andoptimizeongoing campaigns, sharing findings with the broader marketingteamand account executivesto strengthen collective strategy.

Qualifications:

Strong written and verbal communication skills with the ability tomaintainclear, proactive communication across cross-functional teams and client-facing partners.

Strong organizational, planning, and prioritization skills with the ability to manage a high volume of competing demands and meet deadlines in a fast-paced environment.

Foundational knowledge of marketing approaches including segmentation, customer journeys, key messaging, and digital communications and campaigns.

Critical thinking and problem-solving skills with the ability to assess needs,identifynext steps, and keep work moving forward.

Self-starter mindset with the ability to make independent decisions, take initiative, and deliver quality results with minimal direction.

Ability to develop an understanding of target audience mindsets and the employer benefits industry, including life insurance, supplemental health, and financial wellness.

Proficient in Microsoft Office including Excel, Word, and PowerPoint, with familiarity with Workfront, Tableau, or the ability to quickly learnnew marketingsystems and tools.

Obtain andmaintaina valid life and health insurance license within the first six months of employment, asrequiredfor supporting life insurance product marketing.

Preferred Qualifications:

Bachelor's degree with an emphasisinMarketing, Business, or Communications.

Two to four years of experience within a marketing or communications role, preferably in a high-volume, deadline-driven environment.

At Securian Financial, the internal title for this position is Solutions Marketing Analyst.

Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you’re in a commutable distance (90 minutes) you’ll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.

The estimated base pay range for this job is:

$48,200.00 - $91,000.00

Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team.

Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job – it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here:

Paid time off:

We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what’s important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.
Leave programs: Securian’s flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.
Holidays: Securian provides nine company paid holidays.

Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian’s 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.

Health insurance: From the first day of employment, associates and their eligible family members – including spouses, domestic partners and children – are eligible for medical, dental and vision coverage.

Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.

Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including:

Mental Wellness and Disability
Pride at Securian Financial
Securian Young Professionals Network
Securian Multicultural Network
Securian Women and Allies Network
Servicemember Associate Resource Group

For more information regarding Securian’s benefits, please review our Benefits page.

This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions.

Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at Employment@Securian.com, by telephone 651-655-5522 (voice), or 711 (Relay/TTY).

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