Hamilton based with occasional international travel
Lead the marketing operations for Zempire Camping
Bigger and better office AND warehouse in Te Rapa
Everest People are proud to continue our partnership with Zempire Camping, a New Zealand success story shaking up the outdoors - one tent at a time.
About the business
Based in Hamilton, Zempire is an award-winning global leader in innovative camping equipment, with a strong and growing presence across international markets including the US, Canada, the UK, Europe, Australia, and New Zealand.
Recognised as New Zealand’s leading camping brand, Zempire stands confidently alongside the world’s top outdoor companies - driven by cutting-edge design, an uncompromising commitment to quality, and a relentless pursuit of making camping more comfortable and enjoyable. This dedication has earned multiple international design awards across air tents, camp bedding, and camp furniture, and positioned Zempire as one of the world’s largest producers of inflatable tents.
At its core, Zempire remains a family business - fueled by bold strategic thinking, the ability to move quickly, and a premium product range that has built a loyal global following.
With a culture that champions innovation, adaptability, self-belief, and having fun along the way, Zempire is a true Kiwi success story - one that continues to grow, push boundaries, and perform on the global stage.
We’re now looking for a Marketing Lead to bring Zempire Camping’s campaigns, content, and brand to life across New Zealand and international markets.
About the role
This is a hands-on, execution-focused marketing role where no two days are the same. You’ll be responsible for delivering high-quality marketing activity through digital, retail, paid media, product launches, and brand activations - ensuring everything is on-brand, on-time, and commercially effective.
Working closely with Zempire’s Head of Marketing, Marketing Executive, internal teams, agencies, retailers, and partners, you’ll play a key role in how Zempire shows up in market.
If you love taking ownership, sweating the details, and turning ideas into beautifully executed campaigns, this role is for you.
What you’ll be doing
· Planning, scheduling, and delivering campaigns across social media, eDM, website, blog, and retailer channels
· Owning and managing social media content, community engagement, and paid Meta activity
· Writing, editing, and quality-checking marketing copy across digital platforms
· Coordinating paid media activity across Meta, Google Ads, and YouTube
· Managing the development of brand assets including catalogues, packaging, digital content, and in-store materials
· Briefing designers and agencies, managing proofing processes, and overseeing print production
· Supporting retailer marketing activity with product copy, specifications, and assets
· Coordinating influencer partnerships, sponsorships, and external contributors
· Supporting product launches, activations, events, and PR activity
· Managing marketing workflows, timelines, and reporting to keep everything running smoothly
About you
You’re a confident, organised marketer who thrives on execution and collaboration. You’re commercially minded, brand-focused, and detail-driven and you take real pride in delivering high-quality work.
You’ll bring:
· Degree in Marketing and Communications or Bachelor of Commerce or equivalent experience.
· 5+ years’ experience in marketing campaign execution and/or digital marketing
· Hands-on experience with paid media platforms and systems (Meta Business Suite, Google Ads, Google Analytics, Klaviyo, CRM, Adobe Suite).
· Strong copywriting and written communication skills
· Experience working with agencies, designers, retailers, or media partners
· The ability to manage multiple projects and deadlines with ease
· A proactive, solutions-focused mindset and a passion for great brand work
Why Zempire?
· Be part of a globally respected outdoor brand
· Work with innovative products and passionate people
· Join a culture that values bold thinking, quality execution, and continuous improvement
If you’re ready to lead from the front, elevate a premium brand, and help shape memorable outdoor experiences, we’d love to hear from you.
Apply now and take the lead with Zempire Camping.
Please call Everest People, Recruitment Partner Rachel Knox on 027 238 0031 for all confidential queries.
