About the Company
ONPOINT Indonesia, an affiliate company of Destynation Group, is a sports technology brand focused on athletic performance and recovery solutions. It is designed for sports enthusiasts at all levels who want to train better and recover faster.
We are seeking a Marketing Manager with 7–10 years of experience to lead and execute end-to-end marketing initiatives. This role requires a strategic yet hands-on marketer who is highly experienced in sports event marketing, product launches, digital and e-commerce marketing, and cross-functional collaboration. The ideal candidate is agile, creative, and comfortable working in a lean team environment with flexible working hours.
Responsibilities:
Brand & Event Marketing
- Plan, manage, and execute marketing activities for national sports events, including major marathons and athletic competitions where ONPOINT participates as a sponsor.
- Coordinate event activation strategies, on-ground branding, community engagement, and post-event marketing evaluation.
- Collaborate with internal teams and external partners to ensure seamless event execution, including weekends and public holidays.
Product Launch & Campaign Management
- Lead new product launches, from concept development to go-to-market execution.
- Develop integrated marketing plans covering offline, digital, e-commerce, and event channels.
- Ensure brand consistency and strong storytelling throughout all product campaigns.
E-commerce & Performance Marketing
- Develop and execute e-commerce marketing strategies across key marketplaces in Indonesia.
- Provide insights on promotional mechanics (e.g., bundles, flash sales, vouchers, KOL collaborations).
- Identify which marketplaces and platforms to prioritize for promotional spend and brand visibility.
- Work closely with sales and operations teams to align promotions with inventory and business objectives.
Digital Marketing
- Own and optimize digital marketing initiatives including paid ads, social media, content marketing, and CRM.
- Analyze campaign performance and translate data into actionable insights to improve ROI.
- Stay updated on digital trends, tools, and consumer behavior in the sports and lifestyle sector.
Creative & Design Direction
- Develop strong creative concepts and provide clear design briefs to internal designers and external agencies.
- Ensure marketing assets are aligned with brand identity, campaign objectives, and target audience.
- Review and refine creative outputs to maintain high quality and consistency.
Team Collaboration & Leadership
- Work effectively within a small, agile team and maximize cross-functional collaboration.
- Empower team members by utilizing their strengths and encouraging ownership.
- Act as both a leader and an executor, adapting quickly to changing priorities.
Qualifications:
- Bachelor's degree from a reputable university.
- 7+ years experience in brand, marketing, and/or product marketing required from any fast-paced businesses, e.g. creative agency or digital tech companies.
- Demonstrated ability to take ownership and responsibility for projects. Anticipates problems, marshals resources, and does what it takes to get the job done.
- Good knowledge in brand building & full marketing mix. Demonstrates an ability to adjust to changes in market dynamics and competitive landscapes.
- Comfortable using data to generate insights for designing marketing campaigns.
- Not afraid to try new things. Can come up with creative ideas and/or elicit creative ideas from others.
- Solid leadership and comfortable working individually or leading a small team.
- Strong project management, organized person, and have strong attention to detail.
- Strong collaborative and communication traits, able to work with internal and external stakeholders.
- Proficiency in using spreadsheet (Google Sheet, Microsoft Excel) and presentation tools (Google Slide, Microsoft PowerPoint).
