Product Marketing Manager

SSH Communications Security • Full-time • Helsinki, Uusimaa, Finland • 1w ago

At SSH, we provide defensive cybersecurity solutions and related services to protect critical and sensitive data - in use, in transit, and at rest. Our approach is built on the Zero Trust principle: Never Trust - Always Verify.

We’re now looking for a Product Marketing Manager to drive demand generation, sharpen our product messaging, and support pipeline growth across our cybersecurity portfolio.

This role sits at the intersection of product, sales, and marketing - translating technical capabilities into compelling value for our customers and executing campaigns that deliver measurable impact.

What you’ll do

Plan, execute, and optimize multi-channel marketing campaigns across inbound and outbound channels (digital, ABM, email, SEO/SEM, social)
Develop clear product positioning, messaging, and value propositions for B2B customers
Translate technical product capabilities (cloud and on-premise) into relevant business value
Drive demand generation and qualified pipeline in close collaboration with sales
Design and execute inbound and outbound programs, including content, webinars, and targeted campaigns
Support lead nurturing and customer journey optimization across the funnel
Conduct market research and competitive analysis to inform positioning and strategy
Collaborate closely with Product Management on product launches, roadmap alignment, and feature positioning
Align with sales on target accounts, messaging, and lead quality
Track and analyze performance metrics (campaign performance, conversion rates, pipeline contribution)
Manage budgets and continuously optimize marketing ROI through data-driven improvements