We’re not looking for a “content scheduler.”
We’re hiring an analytics-led Social Media Manager who can build a scalable content engine that drives:
Your mandate is simple:
Turn social media into a consistent growth channel—not just a content channel.
You will work closely with:
- Growth Team
- Copywriters
- Designers & Video Editors
- Influencers / Creators
- Founders
- Marketing Team
What You Will Own (KRAs)
1. Social Growth Engine (Core Ownership)
- Build and execute platform strategy across:
- Instagram
- YouTube (Long + Short Form)
- Other relevant platforms
- Own:
- Content calendar
- Posting cadence
- Distribution strategy
You are responsible for: “How do we grow consistently every week?”
2. Content Performance System
- Identify:
- Winning formats
- Hooks
- Content themes
- Build:
- Repeatable content loops
- Scalable content frameworks
- Continuously:
You are responsible for: “What content works and why?”
3. Creator & Influencer Engine
- Identify and onboard:
- 25K–150K follower creators
- Relevant talent partnerships
- Build:
- UGC pipeline
- Creator briefs
- Manage:
- Output quality
- Content consistency
You are responsible for: “How do we generate high-quality content at scale?”
4. Persona-Led Content Strategy
- Translate:
- Male vs Female psychology
- Age segments (35–60)
Into:
- Content themes
- Hooks
- Formats
5. Community & Engagement
- Drive:
- Build:
- Active audience interaction
- Meaningful conversations
You are responsible for: “Do people care enough to engage?”
6. Performance Analysis (CRITICAL)
- Track:
- Content-level performance
- Identify:
- Patterns
- Drop-offs
- Opportunities
- Turn insights into:
- New content ideas
- Better hooks
- Stronger formats
7. Social → Growth Integration
- Partner with Growth team to:
- Repurpose winning content into ads
- Align messaging across funnel
You are responsible for: “How does social contribute to revenue?”
KPIs (How You’ll Be Measured)
Core Metrics:
Follower Growth Rate
Engagement Rate
Save & Share Rate (Critical)
- Indicates content depth & relatability
Viral Content Ratio
- 15–30% of posts hitting 2–3x average reach
Content Output Consistency
UGC Volume
- 10–20 creator assets/week
Social Contribution to Revenue
- Assisted conversions
- Retargeting performance
Iteration Speed
- Testing cycles within 5–7 days
Requirements
What “Good” Looks Like
- Builds repeatable content systems & IPs
- Strong understanding of:
- Indian consumer behavior
- Platform algorithms
- Thinks in:
- Hooks
- Formats
- Distribution
- Obsessed with:
- Performance
- Speed
- Iteration
What We Don’t Want
- “Posting managers”
- Aesthetic-first, performance-later mindset
- People who don’t look at data
- Low ownership, execution-only profiles
Must-Have Skills
- Deep understanding of:
- Instagram
- YouTube
- Social algorithms
- Proven experience with:
- Influencer / UGC ecosystem
- D2C brands
Bonus (Big Plus)
- Experience in:
- Health / Wellness category
- Strong understanding of:
- Consumer psychology
- Performance content
- Ability to:
- Translate organic content into ad creatives
Final Note
This is not a content role.
This is a growth role disguised as social media.
We’re looking for someone who can build a content engine that drives real business outcomes—not just engagement.
