Bitfortune is building the next generation of crypto casino.
We sit at the intersection of gambling, crypto, creators, internet culture and community. We are not trying to become another generic casino with the same offers, the same bonuses and the same corporate marketing.
We want Bitfortune to become one of the most recognisable brands in crypto gambling.
A brand people see everywhere. On X, Telegram, streams, creator channels and group chats.
Loud. Sharp. Funny. Polarising. Impossible to ignore.
We are looking for a CMO to own that.
This role owns the entire marketing function: growth, brand, acquisition, retention, creators, affiliates, social, community and content.
Just as importantly, you will own the entire Bitfortune brand strategy, direction and identity. You will define what Bitfortune stands for, how it looks, how it sounds and how it shows up across every channel.
You will report directly to the CEO.
What You’ll Do
Own the entire Bitfortune brand strategy, positioning, voice, identity and creative direction
Build Bitfortune into one of the most recognisable brands in crypto gambling
Own growth across FTDs, revenue, retention and player quality
Build and execute the acquisition strategy across affiliates, creators, paid media, SEO, social, community and partnerships
Improve conversion from click → registration → deposit
Improve traffic quality and cut wasted spend
Build CRM, VIP and retention campaigns that increase repeat deposits and player value
Build a repeatable system around creators, streamers and affiliates
Own channel strategy, budget allocation, attribution and performance reporting
Build and lead the marketing team as the company grows
What We’re Looking For
Proven experience growing a crypto casino, sportsbook, sweepstakes or similar high-growth gambling business
Strong experience across affiliates, creators, paid acquisition, CRM and retention
A track record of scaling FTDs and revenue while improving traffic quality
Deep understanding of CAC, ROAS, LTV, retention, attribution and funnel leaks
Strong brand instincts. You know how to build a brand that people remember without turning it into something bland and corporate
Comfortable operating in a fast-moving, messy environment
Willing to be hands-on at the start and build the team around you over time
We do not care whether you have had the title “CMO” before.
We care whether you have actually done this.
Success In The First 90 Days
There is a clear brand strategy, identity and channel plan
We know exactly which channels, creators and affiliates are worth scaling
Traffic quality and deposit conversion have improved
We have stopped paying for useless traffic
The Bitfortune brand feels sharper, more consistent and more recognisable
The team knows exactly what we are doing, and why
If you know crypto gambling, think commercially, move quickly and want to build a brand people cannot ignore, we want to talk. Please apply here CMO
