We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.
We connect. We inspire.
The Role:
This role leads the design and delivery of a global marketing performance and reporting framework, aligned to wider organisational measures. It quantifies return on investment, drives digital performance reporting, and provides insight to inform strategic decision‑making, standards, and continuous improvement across the global network.
Accountabilities:
Leadership and Management
- Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.
- Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.
- Provides formal line management of a team of Performance experts and Business Scientist.
Strategy and Planning
- Leads the implementation of global marketing reporting frameworks and performance dashboards, providing a central, consistent view of marketing performance in collaboration with the Marketing Operations team.
- Designs and embeds aligned marketing KPIs, processes, and tools across plans globally, ensuring engagement, buy‑in, and compliance with performance and reporting standards.
Relationship and Stakeholder management
- Actively participates in the Marketing Community of Practice and the network of marketing professionals.
- Develops peer/personal networks within and outside Marketing and Communications to enhance own knowledge and expertise.
- Proactively builds and maintains excellent relationships with partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.
Sector/Subject expertise
- Develops deep insight into global marketing performance measurement contexts, challenges, and opportunities, ensuring approaches are informed, relevant, and aligned with organisational priorities.
- Partners closely with colleagues and stakeholders to connect performance reporting to wider business needs, strategy, and joined‑up organisational thinking.
- Provides expert guidance on performance frameworks, delivers aligned global solutions, and maintains professional excellence through continuous development.
Consultancy, analysis and Problem Solving
- Delivers expert global analysis and reporting on marketing outcomes, guiding managers on effective indicators and metrics to inform marketing strategies, using standard tools and templates.
- Applies advanced analytics by combining customer and marketing data to assess effectiveness, maximise ROI, and recommend aligned performance measures in collaboration with Marketing Operations and wider teams.
Role specific knowledge and experience:
Essential:
- Highly developed analytical and modelling skills
- Experience of leading performance and reporting within a large and complex organisation
- Deep understanding of the processes and tools that enable effective performance measurement and reporting
- Demonstrable experience in developing and managing cascaded performance measurement and reporting systems
Desirable:
- Knowledge of the markets the British Council operates in.
- Experience in a global organisation
Language Requirements:
The British Council systems and global processes operate in English. Written and verbal proficiency in English is required.
Closing Date: Applications will close at 23:59 IST/19:29 UK time on Sunday, 10 May 2026
You must have the legal right to work in UK at the time of application.
Important Information:
Business Division: English and Exams
Department: Marketing
Pay Band: 9
Country/Location: London, Belfast, Cardiff, Edinburgh | UK (Hybrid)
Contract Hours: Full time - 36 hours per week, Monday to Friday
Contract Type: Indefinite Contract (Permanent)
Requirements:
Please note that candidates must have the pre-existing, legal right to work in UK.
Mobility / relocation / visa sponsoring support will not be provided.
British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.
A connected and trusted UK in a more connected and trusted world.
Equality, Diversity and Inclusion Statement
We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
Safeguarding Statement
The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org
