At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you make. The journeys you take. The sights you see. And the food you sample. Through our products, partners and people, we can empower everyone to experience the world.
With over 1.6 million room nights booked every day, accommodation represents the largest share of our business to date. We are responsible for accommodation growth, with clear ownership of all marketing, product and supply related to accommodations. Our mission is to deliver the best customer experience and most varied selection of properties.
Role Overview
We’re looking for a Product Marketing Manager to join the Booking Ads team.
We connect advertisers with travelers at scale through targeted, inspiring advertising that encourages the discovery of new accommodations, destinations, transportation options, and attractions - delivering measurable results across the travel journey.
This role will tackle key challenges to drive product growth, support partner success, and enhance traveler engagement:
Evolve our advertising product portfolio to meet diverse advertiser needs.
Enhance the campaign management experience—we offer flexible options and user-friendly platforms to support effective campaign setup, analysis, and optimization.
Provide partners with valuable insights and guidance to help them make informed decisions and shape their advertising strategy.
Ensure a quality user experience by delivering ad content that is engaging and highly relevant to travelers' interests.
Being a Product Marketing Manager is about scaling and improving products, features and services that help increase partner satisfaction, improve customer experience and grow the commercial success of Booking.com. With vast amounts of data at your fingertips, you will scale, create, test and validate value propositions for partners across the globe. You will operate from within the product development department, which is working closely with our increasing number of 1.7M+ partners across the globe.
Key Job Responsibilities and Duties
Manage all aspects of product marketing across multiple products including: product proposition validation and market fit, go-to-market strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, competitive research, internal communications and field enablement. Some of the things we expect you to excel at:
Represent advertiser needs internally and externally, while safeguarding the traveller experience and protecting Booking.com’s commercial interests.
Own the end to end GTM process - from target setting and planning to execution, reporting, and retrospective analysis.
Define and lead the strategy for all advertiser communications, partnering with key internal and external stakeholders to deliver consistent and effective messaging.
Own internal communications to deliver relevant, timely, and accurate product and commercial updates to the business.
Validate value propositions with target audiences using qualitative and quantitative research methods.
Continuously synthesize feedback from multiple sources and provide clear, actionable insights to product teams.
Role Qualifications and Requirements
3-5 years of experience in product marketing, with a proven track record of owning and taking to market scalable products end to end - from ideation through launch and optimization.
3-5 years of experience developing and managing large scale marketing campaigns across channels such as email, and onsite messaging, for B2B and or B2C audiences.
Demonstrated ability to manage complex, cross functional stakeholders and influence decisions on product direction and go to market timing.
Strong written and verbal communication skills, with the ability to craft clear, compelling value propositions and deliver campaigns, product messaging, and sales enablement materials.
Solid understanding of business economics and product impact measurement, with experience partnering closely with data analytics, data science, and product management to define and track success metrics.
Highly independent and proactive, with the ability to define a product marketing roadmap, build a clear plan, and execute effectively both autonomously and within cross functional teams.
Strong understanding of the digital marketing landscape, with the ability to quickly build expertise in retail media.
Experience working on product promotion through events, including participation in organizing and representing products at conferences.
B.offered
An opportunity to contribute to a high scale, complex, world renowned product and seeing real time impact of your work on millions of travelers worldwide;
Be part of a truly international fast paced environment and performance driven culture;
With over 70 different nationalities within the technology department alone, you will be able to absorb new skills and grow your career in a multicultural environment;
Various opportunities to grow technically and personally via side projects, hackathons, conferences and your involvement in the community;
Full relocation support for you and your family (if the case) to move to Amsterdam - one of the most cosmopolitan cities in Europe. We have fine-tuned this process by successfully relocating 300+ Technology professionals to Amsterdam last year alone!
We value diversity of all types and in an open, dynamic workplace. This has been a pillar at Booking.com since day one, and something we continue to strongly believe in and build today.
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.
Key Responsibilities
- Manage all aspects of product marketing for a new product or a category, including: GTM strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, pricing, user/product/market research, internal communications, opportunity sizing, field enablement.
- Determine customer and market segmentation by identifying, selecting and prioritizing target segments to meet business needs
- Use data and facts to make decisions, create communication and influence product strategy; connect decision making to ROI and other business KPIs.
- Conduct user, product and/or market research that fuels the product development and inform GTM strategies
- Develop impactful gtmarket strategies for products that easily translate and also enable regional teams
- Formulate value propositions for partners to introduce existing/new products
- Validate and refine value propositions through end-user testing (qualitative and quantitative)
- Proactively manage stakeholders across the organization: listen, influence and share information in the right medium at the right time, engaging local and global audiences.
- Actively monitor commercial performance per segment / channel / geography
- Identify and quantify business opportunities and prepare business case for leadership sign-off
- Drive and lead the commercialization of products
Benefits & Perks - Global Impact, Personal Relevance:
Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:
Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit
Inclusion at Booking.com:
Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.
Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”
We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Application Process:
This section should provide:
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.
Pre-Employment ScreeningIf your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.
