About the Role
Total Wine & More is seeking a Senior Manager, Audio Advertising to join our Marketing team in Bethesda, MD. You will lead audio advertising strategy across Radio, Digital Audio, and Podcasting, to drive purchase intent and deliver measurable results. This role will lead audio advertising strategy by developing objectives, goals, and KPI's and gaining alignment with Senior Leadership . The Sr. Manager, Audio Advertising will develop a 12-24 month road map that includes testing of new advertising initiatives to identify scalable opportunities, strategy to leverage expanded industry capabilities, continually refining audience targeting, and creative evolution The ideal candidate is a data-driven marketer with a passion for brand storytelling, media planning, and cross-functional collaboration, with the ability to translate complexity into clear and concise strategy You will promote, align, and influence media strategy with brand goals, analytics, innovation and testing, while collaborating across teams to ensure executional excellence. This role requires strong analytical skills, creative vision, and the ability to influence stakeholders across functions. You will report to the VP, Brand Advertising & Campaign Management.
You will
- Lead the development and alignment of enterprise level audio advertising strategies across Radio, Digital Audio, and Podcasting, ensuring initiatives maximize brand impact, strengthen market position, and deliver strong ROI.
- Influence and align stakeholders on testing and innovation in audience targeting, formats, reach, frequency, and messaging to uncover performance insights.
- Develop a forward looking 12–24 month roadmap that advances Total Wine & More’s podcast and digital audio capabilities, identifying scalable opportunities and positioning the brand as a leader in the evolving audio landscape.
- Negotiate media placements and partnerships to secure value and strategic alignment.
- Lead cross-functional collaboration with creative, merchandising, and analytics teams to ensure cohesive messaging and seamless execution across all audio channels.
- Forecast and review KPIs and performance trends with senior leadership, while providing actionable recommendations for continuous improvement.
- Align media strategy with broader brand and business objectives, ensuring consistency and impact across channels.
You will come with
- Bachelor's Degree Marketing, Business, or a related field preferred or equivalent years of experience.
- 7-10 years Marketing, advertising, or related field preferred.
- Track record of managing, projects and functions in the advertising space is preferred.
- Experience in Marketing, with expertise in media planning, a deep understanding of multi-channel brand advertising strategies, core advertising measurement functions, analytics, and executive-level communication.
- Strong analytical skills, with the ability to interpret campaign performance data, optimize strategies accordingly, and communicate results with clear and concise written and verbal communication.
- Excellent communication and presentation skills, with experience tailoring messages for different audiences, including leadership teams.
- Ability to lead projects with multiple deliverables, , ensuring all brand initiatives are executed on time and within budget.
- Ability to drive strategy by aligning cross-functionally with merchandising, creative teams, and external agencies to drive brand consistency and performance.
- Naturally curious and creative mindset with a passion for learning, gaining an understanding of new industry capabilities, implementing evolved tactics, and creative storytelling.
We offer
- Paid Time Off (PTO)
- Generous store discounts
- Health care plans (medical, prescription, dental, vision)
- 401(k), HSA, FSA, Pre-tax commuter benefits
- Disability & life insurance coverage
- Paid parental leave
- Pet insurance
- Critical illness and accident insurance
- Discounted home and auto insurance
- College tuition assistance
- Career development & product training
- Consumer classes
- & More!
Grow with us
We recognize our team members are our biggest asset, and we value the critical role each play in contributing to the company’s success. It is our commitment to support and provide access to the resources needed to take care of their health and wellbeing. That is why we offer a variety of benefits, tools, and resources to support through our Total Rewards program. To view our full career page, click here: https://careers.totalwine.com/!
Total Wine & More considers several factors when establishing compensation. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience. The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Estimated salaries determined by third parties have not been validated by Total Wine & More.
Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.
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The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply. The anticipated close date of this posting is 120 days from the posted date indicated above.
Worker Type:
Regular
Pay Range:
$119,250.00 - $204,400.00 Annual
