Value Proposition Manager (Brands Advertising Solutions)

allegrospz • Full-time • Warsaw, Masovian Voivodeship, Poland • 1w ago

About the role:

As a part of the Allegro Advertising team, you will develop and implement advertising and retail media solutions for brands (mainly display and video). You will be working closely with technology, strategy and sales teams to ensure a thorough design process is executed and products are delivered as planned. You will oversee advertising products regulatory and legal compliance.

We are looking for a manager with strong experience in designing & building ad or mar-tech systems. The perfect candidate has a perfect overview on the digital advertising market, works directly with brands advertisers, monitors future trends, and will be able to identify opportunities to leverage the full potential of Allegro marketplace.

Your main responsibilities:

Strategic planning and execution:
- Develop and execute strategies for display advertising campaigns, including existing and new onsite and offsite inventory, with a mobile-first mindset.
- Analyzing and verifying the effectiveness and business performance of existing & future ad solutions.
- Lead brand products commercialization: value proposition, pricing, insights, and best practices codification.
- Preparing competition research & benchmarking (including market “sizing”, advertising landscapes for brands).
- Presenting strategic plans together with work progress to the Allegro Executive Team members & Advertising Management
Securing regulatory & legal compliance of Allegro advertising:
- Govern the implementation of regulations such as: DSA, DMA, TCF, OTC drugs advertising principles, alcohol products regulations, etc. in Advertising BU.
- Cooperation with Legal Regulatory teams to track, define and implement all required changes in advertising solutions.
- Governance over all regulatory initiatives (registry of terms & conditions versions, leading internal audits).
Cooperation with 3rd parties:
- Cross-Department Collaboration: Work closely with other departments like Marketing, Findability, UX, Campaign/ Own Media, Consumer, and Commerce to ensure brand and display strategies are integrated and support overall Allegro objectives beyond monetization (discovery, personalization, inspiration, trust).
- Collaboration with external partners (i.e. Mercado Ads, iab, Gemius, Google, Meta, AdForm, WP, RASP).
- Business product partnership with Technology Teams (through tech PMs): partnering in design & delivery of brand advertising.

This is the right job for you if:

You have proven experience in advertising product management or development role (min. 5 years).
You have experience in building value proposition & media offering for the brands.
You work directly with the brands of different segments & sizes, you can define their needs, knowledge about their internal organization including marketing/trade budgets organization.
You have experience in regulatory and compliance implementation and/or governance, e.g. working with legal documents, legal and compliance teams, terms & conditions preparation and maintenance.
You demonstrate track record of driving revenue from the mar-tech solutions (owned or 3rd party).
You have in-depth knowledge of digital advertising strategies, e-commerce, technologies.
You have an excellent communication and negotiation skills (fluent English required).
You have an analytical mindset with proficiency in data analysis and KPI tracking.
You are highly skilled in strategic thinking and problem-solving.
You have experience in cross-functional teams to align personal goals with overall business goals.
You have experience in building regional or international tech/sales solutions will be a plus.

What we offer:

Annual bonus based on your performance and company results.
Long term discretionary incentive plan based on Allegro.eu shares (restricted stock units).
A great learning opportunity, working with people coming from a lot of experience in top tier strategy consulting and e-commerce space.
Well-located offices (with e.g., fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g., medical, sports or lunch packages, insurance, purchase vouchers).
English classes that we pay for related to the specific nature of your job.
A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

And that's just the beginning! You can read more about the benefits here.

#goodtobehere means that:
- You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
- You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.
- You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
- You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
- You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

Send us your CV and… see you at Allegro!