About Wonderbly
Wonderbly creates beautifully illustrated personalised books and gifts that help people celebrate life’s moments in a more meaningful way. From children’s stories to keepsake gifts, our products combine storytelling, illustration and personalisation to create something genuinely special - creative work that lives beyond the screen.
We’re now evolving our creative model to better support the next phase of growth - increasing creative velocity, strengthening video and performance capability, and building a more effective in-house engine across paid, CRM, onsite and brand touchpoints.
The Role
We’re looking for a Creative Lead to take ownership of creative output across Wonderbly’s key marketing channels. You’ll be working on a category that is inherently creative, bringing beautifully illustrated, story-led products to life and producing creative work rooted in storytelling, imagination and emotional connection.
This is a hands-on leadership role for someone who can combine strong creative judgement with commercial instinct and operational grip. You’ll lead the team day-to-day, raise the quality and consistency of output, and build an effective and scalable content and production engine - while getting stuck into the work yourself where needed.
This role is not just about creative review or high-level direction. We’re looking for someone who can lead, make, direct, prioritise and improve.
You’ll play a key role in helping Wonderbly produce better creative, faster - particularly across paid social, CRM, onsite and video - while shaping how the team evolves over time. While the initial focus is on Wonderbly, there is opportunity over time to help shape and scale creative capability across the growing Wonderbly group.
What you’ll do
Own creative output
- Lead creative across paid social, CRM, onsite and organic channels
- Ensure work is on-brand, commercially effective and fit for channel
- Act as the single owner of creative quality and delivery
Drive creative velocity
- Increase the pace and volume of high-quality output across formats
- Improve workflows, prioritisation and ways of working to reduce bottlenecks
Lead hands-on creative and production
- Concept, direct and contribute to creative work yourself where needed
- Art direct shoots and oversee content production end-to-end
- Deliver strong output efficiently with internal teams and external partners
Partner with Growth on performance creative
- Work closely with Growth to improve paid creative effectiveness
- Translate testing needs into a stronger pipeline across statics, video and iterations
- Build tighter feedback loops between performance and creative
Build a more effective creative engine
- Assess where to build in-house capability vs use freelancers
- Improve resourcing and output efficiency while continuing to elevate creative quality and brand impact
- Help shape future team structure and hiring needs
Lead and develop the team
- Provide clear, hands-on leadership and direction
- Coach and develop team members
- Build energy, ownership and accountability within the team
- Significant experience in a hands-on creative role within DTC, retail, consumer or fast-paced in-house environments
- Experience leading and mentoring a small and growing creative team
- Proven ability to concept and execute across digital channels, especially paid social, CRM and onsite
- Ideally - Experience art directing shoots and overseeing content production
- Strong commercial instinct - you care not just about what looks good, but what works
- Experience improving workflows, processes and production efficiency
- Strong understanding of channel-specific creative requirements, especially for performance environments
- Proficiency in Adobe Creative Suite; motion / video capability is a plus
- Interest in using AI tools to improve creative workflows in practical ways
You’re likely to be
- Highly proactive and low ego
- Genuinely excited by storytelling, illustration and creating work that resonates emotionally
- Comfortable with ambiguity and happy to build
- Someone who spots inefficiencies quickly and fixes them
- A strong creative operator, not just a reviewer
- Calm, pragmatic and solutions-oriented
- Excited by building an effective and scalable creative engine
What we offer
- £65,000 – £75,000 — depending on experience
- Private healthcare
- £500 to spend on learning — books, courses, whatever feeds your curiosity (via Learnably)
- Real mental health support with Spill
- Subsidised gym membership with Nuffield Health
- Free breakfast every day, plus a fridge so well-stocked it's basically a love language
- Monthly Lunch & Learns with speakers who'll actually make you think differently
- Socials that people genuinely look forward to
- Quarterly all-hands with great food, great drinks and a chance to zoom out together
- Five weeks of remote working a year
- Dog-friendly office
- 5% pension contribution, with no cap on yours
