SuperOrdinary is a growth partner and marketplace expert helping consumer brands scale through social commerce, powered by short-form video and livestream shopping.
Role Overview
The Director of Brand Success is the GM for their pod, owning full team P&L (revenue and expenses) for a portfolio of TikTok Shop accounts and leading a team of 3–5 Brand Leads (Senior Manager level), plus shared/fractional resources as needed. This role is accountable for profitable growth, forecasting accuracy, and expense discipline while advising brands on end-to-end TikTok Shop strategy across lifecycle stages (launch, growth, maturity/optimization, turnaround). The Director of Brand Success is the senior escalation point for complex client situations, aligns cross-functional teams (creator/affiliate, live, paid media, operations, finance), and sets the standard for strategic thinking and execution.
Beyond the operational rigor, we're looking for someone who genuinely lives and breathes TikTok Shop. This is a platform that changes weekly — the people who win here are the ones who are already spending their free time on TikTok, following the top creators and operators, and thinking about TTS even when they're off the clock.
Key Responsibilities
1) Team P&L Ownership (Core)
Set revenue targets and manage delivery against them (retainers, commission structures, service scopes, renewals, and expansion).
Control and optimize team expenses, including headcount planning and utilization, contractor/freelancer spend, tools/software, and other operating costs tied to account delivery.
Improve unit economics by brand and by workstream (affiliate, live, paid media, operations): contribution margin, gross profit, and efficiency metrics.
2) TikTok Shop Lifecycle Strategy, GTM Architecture, and Brand Budget Ownership
Design the end-to-end TikTok Shop strategy by brand lifecycle stage (launch, growth, maturity/optimization, turnaround) with clear KPIs, timelines, and owners.
Own the brand-level growth plan and the financial plan together: advise on brand budgets and P&L levers (paid media spend, creator/affiliate commissions, sampling/seeding, promos/discounts, live production costs, and operational investments).
Partner with cross-functional leaders to align creator/affiliate, live programming, paid media, and operations into one cohesive plan for each brand.
3) Executive Client Leadership
Proactively manage risk, expectations, and escalations; course-correct quickly when performance, profitability, or renewals are at risk.
4) People Leadership: Manage 3–5 Brand Leads
5) Operating System & Scalable Process
Partner with internal teams (ads, live, ops, finance) to unblock issues, ensure clean handoffs, and maintain delivery quality.
6) Market & Platform Expertise
Bring deep market knowledge in relevant categories (beauty, fashion, personal care) and translate consumer, competitive, and cultural insights into commercial strategy.
Stay ahead of TikTok Shop policies, algorithm shifts, category trends, and best practices; rapidly operationalize changes across your portfolio.
Qualifications
5–8 years of experience in e-commerce, social commerce, brand management, consulting, or high-growth agency roles — ideally with significant time at a DTC growth agency serving beauty or personal care brands.
Strong personal fluency with TikTok Shop. Hands-on TTS experience is ideal; at minimum, you're actively on the platform, follow the top creators and operators, and can speak credibly about what's working in TTS right now. Bonus if you run your own shop or have been experimenting on the side.
Proven experience owning a P&L or significant channel/account budget that includes both revenue and expense management (budgeting, forecasting, staffing/utilization, variance management).
Deep category/market knowledge in beauty, fashion, and/or personal care, with strong commercial instincts.
Strong analytical rigor: KPI diagnosis, funnel analysis, test-and-learn frameworks, and action-oriented insights.
What We Offer
