We are working with an established, fast-growing apparel brand who is looking for a Brand Marketing Director to join on a 12-month fixed-term contract (maternity cover). This is a senior leadership opportunity for a creative brand leader who is ready to make a meaningful impact in a dynamic, digital-first environment.
We are particularly keen to hear from candidates who are passionate about building brands, who bring experience from beauty, fashion, or athleisure.
If you’re motivated by shaping culture, leading high-performing teams, and delivering work that connects with communities, this role offers the platform to do just that.
The role
As Brand Marketing Director, you will be a key member of the senior leadership team, responsible for shaping and delivering a cohesive brand strategy across direct-to-consumer, retail, and wholesale channels.
Key responsibilities include
Leading the overall brand marketing strategy, driving customer acquisition and sustainable growth
Owning organic social strategy across platforms, setting the tone of voice, content direction, and community engagement approach
Overseeing influencer marketing and events, building authentic partnerships and impactful activations
Managing campaign planning and execution, ensuring alignment and consistency across all channels
Leading and developing a multidisciplinary creative team, including production, design, and art direction
Driving initiatives that elevate brand perception and cultural relevance
Ensuring a consistent and compelling brand identity across all customer touchpoints
Collaborating closely with product, commercial, and retail teams to embed brand thinking across the business
Building and managing a clear, forward-thinking marketing calendar
Presenting brand performance and insights to senior leadership and board-level stakeholders
Defining and tracking key marketing KPIs, using data to inform decision-making
Identifying emerging trends and opportunities to keep the brand at the forefront of its category
About you
You are a confident and collaborative brand leader who combines creativity with commercial thinking. You thrive in fast-paced environments and bring a strong understanding of how to build brands that truly connect with people.
We welcome applications from candidates of all backgrounds and experiences, and we are particularly interested in hearing from women and those who have been underrepresented in senior leadership roles.
Ideally you have...
Extensive experience in brand marketing, including several years in a senior leadership role
Worked in a fast paced omnichannel founder led brand
Proven background within beauty, fashion, athleisure, or a consumer lifestyle brand
Strong experience leading and developing teams across brand, creative, and marketing functions
Deep expertise in organic social media strategy, with a clear understanding of content, platforms, and audience behaviour
Experience building and scaling influencer marketing programmes
Commercially aware, with a strong understanding of how brand activity drives growth, acquisition, and retention
Experience working across multiple channels, including direct-to-consumer, retail, and wholesale
Confident communicator with experience influencing senior stakeholders and presenting at board level
Strong cross-functional collaboration skills
Data-literate, with the ability to turn insights into action
Highly organised, adaptable, and comfortable managing multiple priorities
Experience contributing to rapid brand growth or transformation
A strong creative eye and ability to guide brand storytelling and visual identity
This is an opportunity to step into a visible leadership role where your voice, perspective, and experience will help shape the direction of a growing brand.
We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
