Why Choose Scenic?
Scenic Group is a leader in luxury small-ship river and ocean cruising operating internationally renowned brands Scenic Luxury Cruises & Tours, and Emerald Cruises & Tours. For 40 years, the Scenic Group has been delivering outstanding vacation experiences to travelers who expect the best of everything. Our Hollywood-based sales and marketing operations proudly market river and ocean cruises to consumers and travel agents across the United States.
Scenic Luxury Cruises & Tours’ ultra-luxury river cruises span Europe and Southeast Asia, offering truly all-inclusive, five-star journeys that elevate the art of travel. On the oceans, Scenic Eclipse, The World’s First Discovery Yachts™, are pioneers in expedition and discovery cruising – blending exploration and indulgence with state-of-the-art yachts that allow guests to explore remote polar regions and remote destinations across all seven continents, all while enjoying world-class dining, extensive wellness experiences and personalized service. Launching in 2028, Scenic Ikon will join the Discovery Yacht fleet as a next-generation, ultra-luxury vessel designed for polar and warm-water exploration, offering elevated design, immersive experiences, and all-inclusive indulgence across 21 countries and 110 ports in its inaugural season.
Scenic Group US/LATAM is looking to hire a Manager, Brand Marketing to join our team at our Hollywood, FL corporate office.
Role: Manager, Brand Marketing – Scenic Luxury Cruises & Tours
The Opportunity:
Reporting to the Associate Director, Brand Marketing, Loyalty & LATAM, the Manager of Brand Marketing – Scenic Luxury Cruises & Tours is responsible for the development and execution of integrated marketing programs that support Scenic Luxury Cruises & Tours’ business objectives, passenger targets, and sales goals across the U.S. and LATAM markets.
This role serves as the day-to-day brand owner for Scenic Luxury Cruises & Tours, translating approved brand strategy into high-impact, multi-channel marketing campaigns. The ideal candidate is a collaborative, execution-focused marketer with strong branding and integrated marketing experience, comfortable operating in a fast-paced, global luxury travel environment.
POSITION RESPONSIBILITIES:
Scenic Luxury Brand Marketing & Campaign Execution
Develop and execute integrated, multi-channel marketing campaigns for Scenic Luxury Cruises & Tours across consumer, trade, digital, PR, and traditional channels.
Own end-to-end execution of Scenic Luxury Cruises & Tours brand campaigns, partnering with internal teams (digital, trade, sales, commercial, PR, etc.) to ensure alignment with approved brand plans.
Brief, manage, and collaborate with internal creative teams and external agencies to deliver accurate, on-brand work, on time, and within budget parameters.
Lead the development of consumer-facing content including emails, third party, brochures, direct mail, print, TV, digital, and other marketing collateral.
Product Launches & Campaign Deployment
Lead the execution of marketing plans supporting new ships, itineraries, onboard programming experiences, and key brand initiatives for Scenic Luxury Cruises & Tours.
Partner cross-functionally with product, sales, digital, trade, commercial, reservations, and PR teams, to ensure launches are coordinated, aligned, and market-ready.
Cross-Functional Collaboration
Performance & Reporting
Identify insights, risks, and optimization opportunities, providing recommendations to improve future campaign effectiveness.
Leadership & Operations
EDUCATION:
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Experience
Knowledge & Skills
What we offer:
Job Type: Full-time
Location: Hollywood, FL
Work authorization: United States (Required)