We are seeking a strategic, collaborative, and highly organized Senior Brand Manager to help shape and scale our brand across the Northeast. This is an exciting opportunity to join at a pivotal moment as we continue to elevate our market presence, strengthen how our brand shows up across channels and customer touchpoints, and build a more connected brand experience across the enterprise. Reporting to senior marketing leadership, this role will help drive brand strategy, oversee integrated advertising and campaign execution, and partner across teams to ensure the brand is brought to life in a way that is clear, consistent, and impactful.
RESPONSIBILITIES
Brand Strategy and Stewardship
- Support the development and activation of brand strategy, positioning, and messaging.
- Help translate brand strategy into actionable briefs, plans, and go-to-market direction. Serve as a steward of the brand, helping ensure consistency in messaging and expression across initiatives and touchpoints.
- Identify opportunities to strengthen brand differentiation, relevance, and consistency across the customer experience.
- Help maintain and evolve brand frameworks, tools, and guidance to support cross-functional teams.
Advertising and Campaign Leadership
- Oversee the development and execution of brand advertising and integrated campaigns from brief through launch.
- Partner with internal teams and external agencies to guide creative development and ensure execution aligns with strategic objectives.
- Help ensure campaigns are integrated across the enterprise and reflected cohesively across paid, owned, earned, digital, social, and customer channels. Coordinate timelines, deliverables, approvals, and stakeholder alignment across campaign workstreams.
- Support campaign planning across enterprise and market priorities, balancing consistency with business and market needs.
Cross-Functional Leadership and Integration
- Partner across marketing, communications, creative, media, digital, analytics, customer experience, and business teams to bring the brand to life in a coordinated way.
- Help align stakeholders around a shared brand narrative and campaign approach.
- Act as a connector between strategic priorities and day-to-day execution, helping teams operationalize the brand effectively.
- Support planning processes, presentations, and internal communications related to major brand initiatives.
Insights and Optimization
- Support the brand tracking process in partnership with research and analytics teams.
- Monitor key brand and campaign learnings and help translate them into actionable insights.
- Contribute to campaign recaps and leadership updates with clear takeaways and recommendations.
- Help ensure insights and learnings are carried forward into future brand and campaign work.
QUALIFICATIONS
- 6 to 10 years of experience in brand management, brand strategy, integrated marketing, advertising, or related roles.
- Experience supporting brand strategy development and overseeing integrated campaign execution.
- Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
- Strong understanding of brand positioning, messaging, creative development, and campaign rollout. Demonstrated ability to work effectively across a matrixed organization and influence without direct authority. Excellent communication and presentation skills.
- Strong judgment, attention to detail, and follow-through. Ability to balance strategic thinking with hands-on execution.
Preferred Qualifications
- Experience working with creative, media, or brand agencies.
- Experience operating in a complex, cross-functional organization. Experience helping build brand consistency across markets, teams, or customer touchpoints.
SALARY RANGE
The pay range for this position is $130,000 to $172,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.
PERKS & BENEFITS
- 4 weeks accrued paid time off + 9 paid national holidays per year.
- Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision).
- Annual 401(k) Employer Contribution.
- Free onsite gym at our Woodbridge Location.
- Resources to promote Professional Development (LinkedIn Learning and licensure assistance).
- Robust health and wellness program and fitness reimbursements.
- Various Paid Family leave options including Paid Parental Leave.
- Tuition Reimbursement.
ABOUT THE COMPANY
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and Mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
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