At The Brand Guild, we craft and tell the stories of some of the world’s top purpose-driven spirits brands, and we are looking for a Senior Public Relations Manager to join our rapidly growing Spirits Team. Our ideal candidate is someone who loves the exciting pace of agency life, is a voracious reader whose curiosity never subsides, and who is equal parts left brain and right. If you’re someone who constantly looks for the story like a journalist and the hook like a marketer, then we want to hear from you.
Note: this position is hybrid (Tues-Thurs in office) and can be based in either our Washington, D.C. or New York office
You Are:
- Eager to grow with our agency and a growing spirits team
- Excited to contribute to a supportive team culture where success is celebrated and recognized agency-wide
- A creative thinker with strong decision making skills
- A curious person who can sniff out the big stories
- Able to cultivate strong client relationships
- A self starter who is proactive, reliable, and resourceful with the ability to independently manage multiple projects and clients simultaneously
You Will:
- Collaborate with senior leadership to develop creative and strategic ideas/campaigns and supporting communications for portfolio of spirits clients
- Lead client programs from concept development through execution and post-campaign evaluation of results
- Develop strong relationships with clients, and serve as day-to-day client contact
- Actively engage and counsel clients to help achieve strategic business objectives
- Maintain strong media relationships and proactively identify, create, pitch and follow up on media opportunities to garner national and regional earned media coverage
- Work collaboratively across departments
- Create communications materials including brand strategies, press releases, media messages and analysis
- Stay on top of industry trends trends and position the team as experts in the field
- Prepare spokespeople for media interviews through the development of messaging, talking points, and media training
- Manage direct reports, including mentoring, consistently providing feedback, and conducting performance reviews
Qualifications:
- 5 years of agency experience developing and executing public relations strategies for spirits and/or beer/wine/beverage brands.
- Ability to provide essential support for press initiatives including media and client management, and strategy development
- Experience presenting strategies and plans to executives
- Experience managing direct reports
- Active relationships with national consumer lifestyle, spirits and food/bev media
- Confident communication and presentation skills
- Excellent organizational and planning skills with a strong eye for detail
Why You’ll Love Working Here
- People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
- Professional development: Annual stipend, training programs, and mentorship opportunities
- Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
- Time to recharge: Robust PTO policy (~44 days annually!), including mental health days, Summer Fridays, and generous paid family leave
- Hybrid flexibility: Three in-office days that foster connection and creativity
- Exciting clients: Work with best-in-class brands in our F&B portfolio
The Brand Guild is an equal opportunity employer committed to building an inclusive and equitable workplace. If you require accommodations during the hiring process, please contact careers@thebrandguild.com.
